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New Technology Acceptance Model Based on Innovation Characteristics with AHP–TOPSIS Approach

Author

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  • Murat Oturakci

    (Industrial Engineering Department, Adana Alparslan Türkeş Science and Technology University, Turkey)

Abstract

In this study, a new technology acceptance model (TAM) based on the characteristics that are adapted from Innovation Diffusion Theory (IDT) with integrated multi-criteria decision-making (MCDM) method is developed in order to explain students’ acceptance of information system. New TAM is developed based on 650 students of a public university of Turkey. In the study, first, five innovation characteristics are prioritized with the Analytical Hierarchy Method (AHP) and independent variables of TAM are formed with the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) technique with using AHP results as the criteria weights. With the obtained results, explaining the intention to use by more than 50% shows that integrated TAM is an applicable and flexible model.

Suggested Citation

  • Murat Oturakci, 2019. "New Technology Acceptance Model Based on Innovation Characteristics with AHP–TOPSIS Approach," International Journal of Innovation and Technology Management (IJITM), World Scientific Publishing Co. Pte. Ltd., vol. 16(07), pages 1-11, November.
    • Handle: RePEc:wsi:ijitmx:v:16:y:2019:i:07:n:s0219877019500470
    DOI: 10.1142/S0219877019500470
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    References listed on IDEAS

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    1. Gary C. Moore & Izak Benbasat, 1991. "Development of an Instrument to Measure the Perceptions of Adopting an Information Technology Innovation," Information Systems Research, INFORMS, vol. 2(3), pages 192-222, September.
    2. Kawaljeet Kaur Kapoor & Yogesh K. Dwivedi & Michael D. Williams, 2015. "Examining the role of three sets of innovation attributes for determining adoption of the interbank mobile payment service," Information Systems Frontiers, Springer, vol. 17(5), pages 1039-1056, October.
    3. Viswanath Venkatesh & Fred D. Davis, 2000. "A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies," Management Science, INFORMS, vol. 46(2), pages 186-204, February.
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