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The future of baby cosmetics packaging and sustainable development: A look at sustainable materials and packaging innovations – A systematic review

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  • Urška Vrabič‐Brodnjak
  • Iva Jestratijević

Abstract

Packaging waste's ecological impact, stemming from resource depletion, plastic pollution, and climate concerns, is prompting environmental worries. Within the baby cosmetics domain, management task involves balancing safety, hygiene standards, consumer preferences, and regulations, all while adopting eco‐friendly packaging. This study presents a holistic global assessment of sustainable packaging options tailored for the baby cosmetics sector. By employing a systematic methodology encompassing planning using Python programming, data evaluation, analysis, and synthesis, the investigation scrutinized packaging claims from 2048 brands, including 76 specializing in baby cosmetics. Findings reveal that while 39% of brands omit packaging material details, 61% embrace recyclable, refillable, or bio‐based alternatives. This shift underscores a growing sustainability inclination, though undisclosed packaging materials indicate transparency gaps, urging enhanced regulations. Remarkably, only 14 baby cosmetic brands among those studied incorporate diverse certifications and standards. This study's novelty lies in its exhaustive analysis of sustainable packaging solutions tailored for the baby cosmetics sector. It highlights the pressing need for cosmetic companies to adopt sustainable packaging, ensure transparency, and collaborate industry‐wide to ensure a sustainable future for baby cosmetic packaging.

Suggested Citation

  • Urška Vrabič‐Brodnjak & Iva Jestratijević, 2024. "The future of baby cosmetics packaging and sustainable development: A look at sustainable materials and packaging innovations – A systematic review," Sustainable Development, John Wiley & Sons, Ltd., vol. 32(3), pages 2208-2222, June.
    • Handle: RePEc:wly:sustdv:v:32:y:2024:i:3:p:2208-2222
    DOI: 10.1002/sd.2775
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