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Performance, conformance and change: towards a sustainable tourism strategy for Scotland


  • Calum Macleod

    (School of Business and Enterprise, Queen Margaret University, Edinburgh, UK)

  • Rune Todnem By

    (School of Business and Enterprise, Queen Margaret University, Edinburgh, UK)


This article examines the development of a sustainable tourism strategy for Scotland. It outlines conceptual features associated with sustainable tourism and considers the evolving public policy context for sustainable tourism in Scotland. Relevant aspects of recently published strategy documents are reviewed. Public policy implementation and change management theory is used to identify variables and situational contexts likely to influence the evolution of a Scottish sustainable tourism strategy and perceptions of strategy success. The article concludes that future strategy development will be best served by securing implementation performance instead of implementation conformance and explains why this should be the case. Finally, recommendations are made for future strategy development. Copyright © 2007 John Wiley & Sons, Ltd and ERP Environment.

Suggested Citation

  • Calum Macleod & Rune Todnem By, 2007. "Performance, conformance and change: towards a sustainable tourism strategy for Scotland," Sustainable Development, John Wiley & Sons, Ltd., vol. 15(6), pages 329-342.
  • Handle: RePEc:wly:sustdv:v:15:y:2007:i:6:p:329-342
    DOI: 10.1002/sd.319

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    References listed on IDEAS

    1. Peter Roberts & Tony Jackson, 2002. "Sustainable development and the management of the Scottish environment: stringing the beads," Sustainable Development, John Wiley & Sons, Ltd., vol. 10(3), pages 179-186.
    2. Richard Welford & Bjarne Ytterhus & Jason Eligh, 1999. "Tourism and sustainable development: an analysis of policy and guidelines for managing provision and consumption," Sustainable Development, John Wiley & Sons, Ltd., vol. 7(4), pages 165-177.
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    1. repec:eee:enepol:v:106:y:2017:i:c:p:201-211 is not listed on IDEAS
    2. Vasja Roblek & Violeta Milenkovska & Vedran Milojica, 2016. "The impact of corporate sustainability in achieving business goals in hotel industry," Tourism and Hospitality Industry 29, University of Rijeka, Faculty of Tourism and Hospitality Management.

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