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Communicating Fish Consumption Advisories in California: What Works, What Doesn’t

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  • May Lynn Tan
  • Alyce Ujihara
  • Lani Kent
  • Ilinisa Hendrickson

Abstract

State agencies face many challenges in creating sport fish consumption advisories that can be readily understood by diverse populations. In this study, our objectives were to identify barriers to understanding consumption advisories and recommend more effective approaches for communicating advisory concepts. We conducted key informant interviews with demographically diverse consumers of sport fish from the Sacramento‐San Joaquin Delta watershed in California to explore how intended audiences perceive consumption advisories and identify factors that influence comprehension. Some barriers to communication included the use of portion sizes that departed from commonly consumed amounts, poorly understood terminology, misleading category headings, and ineffective visual tools. Comprehension was enhanced when advisory information did not contradict existing beliefs about fish or fish consumption, and when advisories provided information about contaminant levels in specific kinds of fish. Using certain methods, such as portion sizes that reflect commonly consumed amounts, mercury meters to convey contaminant levels, three advice categories (e.g., high, medium, low), and population definitions that identify specific age ranges, improved the clarity of advisory concepts for intended audiences.

Suggested Citation

  • May Lynn Tan & Alyce Ujihara & Lani Kent & Ilinisa Hendrickson, 2011. "Communicating Fish Consumption Advisories in California: What Works, What Doesn’t," Risk Analysis, John Wiley & Sons, vol. 31(7), pages 1095-1106, July.
    • Handle: RePEc:wly:riskan:v:31:y:2011:i:7:p:1095-1106
    DOI: 10.1111/j.1539-6924.2010.01559.x
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    1. Nancy A. Connelly & Barbara A. Knuth, 1998. "Evaluating Risk Communication: Examining Target Audience Perceptions About Four Presentation Formats for Fish Consumption Health Advisory Information," Risk Analysis, John Wiley & Sons, vol. 18(5), pages 649-659, October.
    2. Cynthia G. Jardine, 2003. "Development of a Public Participation and Communication Protocol for Establishing Fish Consumption Advisories," Risk Analysis, John Wiley & Sons, vol. 23(3), pages 461-471, June.
    3. Jennifer Dawson & Judy Sheeshka & Donald Cole & David Kraft & Amy Waugh, 2008. "Fishers weigh in: benefits and risks of eating Great Lakes fish from the consumer’s perspective," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 25(3), pages 349-364, September.
    4. Helen May & Joanna Burger, 1996. "Fishing in a Polluted Estuary: Fishing Behavior, Fish Consumption, and Potential Risk," Risk Analysis, John Wiley & Sons, vol. 16(4), pages 459-471, August.
    5. Joanna Burger & Kerry Kirk Pflugh & Lynette Lurig & Leigh Ann Von Hagen & Stanley Von Hagen, 1999. "Fishing in Urban New Jersey: Ethnicity Affects Information Sources, Pe ception, and Compliance," Risk Analysis, John Wiley & Sons, vol. 19(2), pages 217-229, April.
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    1. Jeff Niederdeppe & Nancy A. Connelly & T. Bruce Labuer & Barbara A. Knuth, 2015. "Using Theory to Identify Beliefs Associated with Intentions to Follow Fish Consumption Advisories Among Anglers Living in the Great Lakes Region," Risk Analysis, John Wiley & Sons, vol. 35(11), pages 1996-2008, November.

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