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Women and taxis and dangerous judgments: content sensitive use of base-rate information

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  • Lívia Markóczy

    (Cranfield School of Management, Cranfield University, Bedford, UK)

  • Jeffrey Goldberg

    (Cranfield Computer Centre, Cranfield University, Bedford, UK)

Abstract

This study shows that the use or nonuse of base-rate information in probability estimation depends not just on the form of the problem, but also on the content about which the base-rate information is given. When the information is stated about characteristics of types of humans, it is used and recalled better than if the information is about arbitrary things. It is speculated that the content specificity is a consequence of the human mind's attentiveness to stereotypes. © 1998 John Wiley & Sons, Ltd.

Suggested Citation

  • Lívia Markóczy & Jeffrey Goldberg, 1999. "Women and taxis and dangerous judgments: content sensitive use of base-rate information," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 19(7-8), pages 481-493.
    • Handle: RePEc:wly:mgtdec:v:19:y:1999:i:7-8:p:481-493
    DOI: 10.1002/(SICI)1099-1468(199811/12)19:7/8<481::AID-MDE911>3.0.CO;2-I
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    References listed on IDEAS

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    1. Argote, Linda & Devadas, Rukmini & Melone, Nancy, 1990. "The base-rate fallacy: Contrasting processes and outcomes of group and individual judgment," Organizational Behavior and Human Decision Processes, Elsevier, vol. 46(2), pages 296-310, August.
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