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Real Options in the Motion Picture Industry: Evidence from Film Marketing and Sequels

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  • James Jianxin Gong
  • Wim A. Van der Stede
  • S. Mark Young

Abstract

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Suggested Citation

  • James Jianxin Gong & Wim A. Van der Stede & S. Mark Young, 2011. "Real Options in the Motion Picture Industry: Evidence from Film Marketing and Sequels," Contemporary Accounting Research, John Wiley & Sons, vol. 28(5), pages 1438-1466, December.
    • Handle: RePEc:wly:coacre:v:28:y:2011:i:5:p:1438-1466
    DOI: 10.1111/j.1911-3846.2011.01086.x
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    Cited by:

    1. Ryan D. Guggenmos & Wim A. Van der Stede, 2020. "The Effects of Creative Culture on Real Earnings Management," Contemporary Accounting Research, John Wiley & Sons, vol. 37(4), pages 2319-2356, December.
    2. Kim, Taegu & Hong, Jungsik & Kang, Pilsung, 2015. "Box office forecasting using machine learning algorithms based on SNS data," International Journal of Forecasting, Elsevier, vol. 31(2), pages 364-390.
    3. Daekook Kang, 2021. "Box-office forecasting in Korea using search trend data: a modified generalized Bass diffusion model," Electronic Commerce Research, Springer, vol. 21(1), pages 41-72, March.
    4. James Jianxin Gong & S. Mark Young & Aner Zhou, 2023. "Real earnings management and the strategic release of new products: evidence from the motion picture industry," Review of Accounting Studies, Springer, vol. 28(3), pages 1209-1249, September.
    5. Jordi McKenzie, 2023. "The economics of movies (revisited): A survey of recent literature," Journal of Economic Surveys, Wiley Blackwell, vol. 37(2), pages 480-525, April.
    6. Darren Filson & James H. Havlicek, 2018. "The performance of global film franchises: installment effects and extension decisions," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 42(3), pages 447-467, August.
    7. Van der Stede, Wim, 2021. "The effects of creative culture on real earnings management," LSE Research Online Documents on Economics 104088, London School of Economics and Political Science, LSE Library.
    8. George Foster, 2023. "Real earnings management in the motion picture industry: strengthening the inferences from academic research," Review of Accounting Studies, Springer, vol. 28(3), pages 1250-1262, September.
    9. Méndez-Suárez, Mariano & Crespo-Tejero, Natividad, 2021. "Why do banks retain unprofitable customers? A customer lifetime value real options approach," Journal of Business Research, Elsevier, vol. 122(C), pages 621-626.
    10. Liang Zhang & Tie-nan Wang & Hung-Gay Fung, 2014. "Market Reaction to Corporate Social Responsibility Announcements: Evidence from China," China & World Economy, Institute of World Economics and Politics, Chinese Academy of Social Sciences, vol. 22(2), pages 81-101, March.
    11. Hofmann, Julian & Clement, Michel & Völckner, Franziska & Hennig-Thurau, Thorsten, 2017. "Empirical generalizations on the impact of stars on the economic success of movies," International Journal of Research in Marketing, Elsevier, vol. 34(2), pages 442-461.
    12. Mun, Mak Kit & Chong, Choo Wei, 2018. "Forecasting Movie Demand Using Total and Split Exponential Smoothing," Jurnal Ekonomi Malaysia, Faculty of Economics and Business, Universiti Kebangsaan Malaysia, vol. 52(2), pages 81-94.

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