Retail price response to quality characteristics of fresh peaches by store type
Information concerning retail price response to quality characteristics is useful when evaluating where fruit with different levels of quality characteristics should be marketed. This article shows how price|quality relationships for produce vary between different types of retail outlets and explores several hypotheses explaining these differences. The results of the analysis confirm the hypothesis that prices at produce markets are more responsive to quality characteristics than prices as supermarkets. Independent markets are responsive to some quality characteristics, time of season, and location, while chain markets show little price response to quality characteristics. © 1993 John Wiley & Sons, Inc.
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Volume (Year): 9 (1993)
Issue (Month): 3 ()
|Contact details of provider:|| Web page: http://onlinelibrary.wiley.com/journal/10.1002/(ISSN)1520-6297|
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- Hoy F. Carman & Enrique E. Figueroa, 1986. "An analysis of factors associated with weekly food store sales variation," Agribusiness, John Wiley & Sons, Ltd., vol. 2(3), pages 375-390.