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Vertical contractual relations in the Italian beef supply chain


  • Cristina Mora

    (University of Parma, Department of Economics, Parma, Italy)

  • Davide Menozzi

    (University of Parma, Department of Economics, Parma, Italy)


This paper focuses on the Italian beef market and chain organization after the bovine spongiform encephalopathy (BSE) crises. This food scare, on the one hand, strongly affected consumers' attitude, making meat safety one of the most important issues of product quality for both consumers and retailers and, on the other hand, had important effects on the supply chain organization. The coming into force of the European Regulations (EC) No. 1760|2000 and No. 1825|2000 on beef labeling has partly led to a reshaping of the structure and organization of the Italian beef chain. The new relationships and contracts along the chain have been analyzed, and the strategies set up by the retailers to improve beef safety and quality and reinforce market segmentation have been discussed. The experience of the COOP Italia, the most important Italian large-scale retailer, has been studied and discussed considering its chain organization and contract designing for beef products. [EconLit citations: L140, Q130, L220.] © 2005 Wiley Periodicals, Inc. Agribusiness 21: 213-235, 2005.

Suggested Citation

  • Cristina Mora & Davide Menozzi, 2005. "Vertical contractual relations in the Italian beef supply chain," Agribusiness, John Wiley & Sons, Ltd., vol. 21(2), pages 213-235.
  • Handle: RePEc:wly:agribz:v:21:y:2005:i:2:p:213-235
    DOI: 10.1002/agr.20044

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    Cited by:

    1. Asioli, Daniele & Boecker, Andreas & Canavari, Maurizio, 2012. "Perceived Traceability Costs and Benefits in the Italian Fisheries Supply Chain," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 2(4), pages 1-19, March.
    2. Bulut, Harun & Lawrence, John D., 2007. "Meat Slaughter and Processing Plants' Traceability Levels Evidence From Iowa," Staff General Research Papers Archive 12791, Iowa State University, Department of Economics.
    3. Souza Monteiro, Diogo M. & Caswell, Julie A., 2009. "Traceability adoption at the farm level: An empirical analysis of the Portuguese pear industry," Food Policy, Elsevier, vol. 34(1), pages 94-101, February.
    4. Isabel Bardají & Belén Iráizoz & Manuel Rapún, 2009. "Protected geographical indications and integration into the agribusiness system," Agribusiness, John Wiley & Sons, Ltd., vol. 25(2), pages 198-214.
    5. Danielle Galliano & Luis Orozco, 2011. "Les déterminants industriels et spatiaux du processus d'adoption de technologies : Le cas des systèmes de traçabilité dans les firmes industrielles françaises," Géographie, économie, société, Lavoisier, vol. 13(2), pages 135-163.
    6. Parwez, Sazzad, 2013. "Food Supply Chain Management in Indian Agriculture: Issues, Opportunities and Further Research," MPRA Paper 60441, University Library of Munich, Germany, revised 03 Jul 2014.

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