IDEAS home Printed from https://ideas.repec.org/a/vrs/poicbe/v11y2017i1p248-254n26.html
   My bibliography  Save this article

Strategic thinking in turbulent times

Author

Listed:
  • Bratianu Constantin

    (The Bucharest University of Economic Studies, Bucharest, Romania; Academy of Romanian Scientists, Bucharest, Romania)

Abstract

The purpose of this paper is to present a structural analysis of strategic thinking spectrum in turbulent times. Business excellence cannot be achieved without a well-defined strategic thinking spectrum able to elaborate and implement strategies in a fast changeable and unpredictable business environment. Strategic thinking means to think for a desirable future which can be ahead 4-5 years of the present time and to make decisions to the best of our knowledge for that unknown business environment. Thus, the research question is: How can we conceive the spectrum of strategic thinking such that we shall be able to deal with a complex and unknown future in achieving a competitive advantage? The methodology used to answer this question is based on metaphorical thinking, and multidimensional analysis. I shall consider four main dimensions: time, complexity, uncertainty, and novelty. On each of these dimensions I shall analyze the known thinking models and their attributes with respect to request formulated in the research question. Then, I shall choose those thinking models that correspond to the future characteristics and integrate them in a continuous spectrum. On each dimension I shall consider three basic thinking models. On the time dimension they are: inertial, dynamic and entropic thinking. On the complexity dimension they are: linear, nonlinear and systemic thinking. On the uncertainty dimension they are: deterministic, probabilistic and chaotic thinking. Finally, on the novelty dimension we have: template, intelligent and creative thinking. Considering all requirements for the unknown future, we conclude that strategic thinking spectrum should contain: entropic, nonlinear and systemic, probabilistic and chaotic, intelligent and creative thinking models. Such a spectrum increases the capacity of our understanding and as a consequence it enhances the capability of making adequate decisions in conditions of complexity and uncertainty.

Suggested Citation

  • Bratianu Constantin, 2017. "Strategic thinking in turbulent times," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 248-254, July.
    • Handle: RePEc:vrs:poicbe:v:11:y:2017:i:1:p:248-254:n:26
    DOI: 10.1515/picbe-2017-0026
    as

    Download full text from publisher

    File URL: https://doi.org/10.1515/picbe-2017-0026
    Download Restriction: no
    File URL: https://libkey.io/10.1515/picbe-2017-0026?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Miron, Dumitru & Dima, Alina Mihaela & Vasilache, Simona, 2009. "Indexes of Regional Economic Growth in Post-Accession Romania," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 6(3), pages 138-152, September.
    2. Viorel Lefter & Constantin Brătianu & Adriana Agapie & Simona Agoston & Ivona Orzea, 2011. "Intergenerational knowledge transfer in the academic environment of knowledge-based economy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 13(30), pages 392-403, June.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Ruxandra Bejinaru & Cristian Valentin Hapenciuc & Iulian Condratov & Pavel Stanciu, 2018. "The University Role in Developing the Human Capital for a Sustainable Bioeconomy," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 20(49), pages 583-583, August.
    2. Bratianu Constantin, 2020. "From Thermodynamic Entropy to Knowledge Entropy," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 589-596, July.
    3. Meghisan Georgeta-Madalina & Toma Dorin, 2017. "Public health management: life expectancy and air pollution," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 111-120, July.
    4. Glaser-Segura Daniel & Wilson Jennifer & Mudge Suzanne, 2018. "Development of an instructional practices scale for business school curricula," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 12(1), pages 416-424, May.
    5. Daniel Lovin & Monica Raducan & Alexandru Capatina & Nicoleta Cristache, 2021. "Sustainable Knowledge Transfer from Business Simulations to Working Environments: Correlational vs. Configurational Approach," Sustainability, MDPI, vol. 13(4), pages 1-16, February.
    6. Strat Vasile Alecsandru & Trofin Laura & Lonean Irina, 2018. "A theory based evaluation on possible measures which increase young NEETs employability," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 12(1), pages 931-941, May.
    7. Dima Alina-Mihaela & Meghisan-Toma Georgeta-Madalina, 2018. "Reserch on implementing education for sustainable development," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 12(1), pages 300-310, May.
    8. Gabriela PRELIPCEAN & Ruxandra BEJINARU, 2016. "Universities as Learning Organizations in the Knowledge Economy," Management Dynamics in the Knowledge Economy, College of Management, National University of Political Studies and Public Administration, vol. 4(4), pages 469-492, December.
    9. Alexandra-Maria Drule & Irimie Emil Popa & Razvan Nistor & Alexandru Chis, 2014. "Quality of the Teaching Process and its Factors of Influence from the Perspective of Future Business Specialists," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 16(37), pages 827-827, August.
    10. Paun Cristian & Ivascu Cosmin, 2021. "The impact of EU’s financial support on the agriculture’s development: a panel data analysis," Management & Marketing, Sciendo, vol. 16(2), pages 86-100, June.
    11. Pencheva Miglena, 2018. "Methodological aspects of examination of leadership and organizational culture influence on knowledge conversion in public administration," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 12(1), pages 760-771, May.
    12. Bejinaru Ruxandra & Prelipcean Gabriela, 2017. "Successful strategies to be learnt from world-class universities," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 350-358, July.
    13. Strat Vasile Alecsandru & Stefan Cristian, 2017. "The growth poles and the lagging regions of Romania – a county level approach for 2015 –," Management & Marketing, Sciendo, vol. 12(3), pages 456-473, September.
    14. Elena Gurgu & Rocsana Tonis (Bucea-Manea), 2018. "Ethical Universities of Integrity and Ethics Management in the Romanian University Environment," Journal of Economic Development, Environment and People, Alliance of Central-Eastern European Universities, vol. 7(4), pages 69-79, December.
    15. Bejinaru Ruxandra, 2017. "Knowledge strategies aiming to improve the intellectual capital of universities," Management & Marketing, Sciendo, vol. 12(3), pages 500-523, September.
    16. Clodnițchi Roxana, 2017. "Systems competing for mobile factors: decision making based on hard vs. soft locational factors," Management & Marketing, Sciendo, vol. 12(4), pages 633-651, December.
    17. Vasilache Simona & Rînciog Johana, 2017. "Curricular improvements for entrepreneurial education," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 11(1), pages 302-311, July.
    18. Adriana AnaMaria Davidescu & Simona Andreea Apostu & Andra Madalina Pantilie & Bogdan Florian Amzuica, 2020. "Romania’s South-Muntenia Region, towards Sustainable Regional Development. Implications for Regional Development Strategies," Sustainability, MDPI, vol. 12(14), pages 1-46, July.
    19. Chilian, Mihaela Nona, 2012. "Evolution of Regional and Sub-Regional Disparities in Romania – A Sectoral Shift-Share Analysis," Journal for Economic Forecasting, Institute for Economic Forecasting, vol. 0(1), pages 187-204, March.
    20. Stere STAMULE, 2021. "Consumer Ethnocentrism: a Concept to Support the Increase the Economic Resilience of a Market," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 22(1), pages 28-46, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:poicbe:v:11:y:2017:i:1:p:248-254:n:26. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.