IDEAS home Printed from https://ideas.repec.org/a/vrs/mgrsod/v25y2021i3p169-180n5.html
   My bibliography  Save this article

Perceived destination image of Poland: an analysis based on Ukrainian and Russian perceptions

Author

Listed:
  • Kamińska Wioletta
  • Mularczyk Mirosław

    (Institute of Geography and Environmental Sciences, Faculty of Natural Sciences, Jan Kochanowski University of Kielce, Kielce, Poland)

  • Chrapek Magdalena

    (Department of Mathematics, Faculty of Natural Sciences, Jan Kochanowski University of Kielce, Kielce, Poland)

  • Dubis Lidiya

    (Institute of Mathematics, Informatics and Landscape Architecture, Faculty of Natural Sciences and Health, The John Paul II Catholic University of Lublin, Lublin, Poland)

  • Malska Marta

    (Department of Tourism, Faculty of Geography, Ivan Franko National University of Lvov, Lvov, Ukraine)

  • Nesterov Evgeny

    (Department of Geology and Geoecology, Faculty of Geography, Herzen State Pedagogical University of Russia, St. Petersburg, Russia)

Abstract

The purpose of this article is to compare the perceived destination image of Poland as seen by Russians and Ukrainians. This study contributes to understanding the process of how the image of a destination is shaped, the new contribution being the comparison of the image of Poland as perceived by visitors and non-visitors of two nations, which until 1991 were a part of one state. The study is based on a questionnaire consisting of 16 statements on the perceived destination image of Poland. A 5-point Likert scale was used in the survey. A total of 710 people were examined, including 348 Russians and 362 Ukrainians. The reliability of the survey was assessed using Cronbach's alpha index. The hypotheses verification, using Student's t-test, showed that Russians and Ukrainians perceived Poland as an attractive country in terms of tourism. No major differences between Russians and Ukrainians were observed in the perception of Poland as a tourist destination. Moreover, no influence of past experience was noted on the shaping of the perceived destination image of Poland. Additionally, some managerial implications of significant relevance to destination marketing are discussed, and future directions for research are outlined.

Suggested Citation

  • Kamińska Wioletta & Mularczyk Mirosław & Chrapek Magdalena & Dubis Lidiya & Malska Marta & Nesterov Evgeny, 2021. "Perceived destination image of Poland: an analysis based on Ukrainian and Russian perceptions," Miscellanea Geographica. Regional Studies on Development, Sciendo, vol. 25(3), pages 169-180, July.
    • Handle: RePEc:vrs:mgrsod:v:25:y:2021:i:3:p:169-180:n:5
    DOI: 10.2478/mgrsd-2020-0052
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/mgrsd-2020-0052
    Download Restriction: no
    File URL: https://libkey.io/10.2478/mgrsd-2020-0052?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Cardoso, Lucília & Dias, Francisco & de Araújo, Arthur Filipe & Andrés Marques, Maria Isabel, 2019. "A destination imagery processing model: Structural differences between dream and favourite destinations," Annals of Tourism Research, Elsevier, vol. 74(C), pages 81-94.
    2. Jarvis, Diane & Stoeckl, Natalie & Liu, Hong-Bo, 2016. "The impact of economic, social and environmental factors on trip satisfaction and the likelihood of visitors returning," Tourism Management, Elsevier, vol. 52(C), pages 1-18.
    3. Xesfingi, Sofia & Papadopoulou, Georgia & Karamanis, Dimitrios & Martens, Hanno M., 2018. "Visitors’ satisfaction in Dubai and pre-trip destination image," MPRA Paper 89850, University Library of Munich, Germany.
    4. Cherifi, Barbora & Smith, Andrew & Maitland, Robert & Stevenson, Nancy, 2014. "Destination images of non-visitors," Annals of Tourism Research, Elsevier, vol. 49(C), pages 190-202.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xesfingi, Sofia & Papadopoulou, Georgia & Karamanis, Dimitrios & Martens, Hanno M., 2018. "Visitors’ satisfaction in Dubai and pre-trip destination image," MPRA Paper 89850, University Library of Munich, Germany.
    2. Yürük, Pınar & Akyol, Ayşe & Şimşek, Gülhayat Gölbaşı, 2017. "Analyzing the effects of social impacts of events on satisfaction and loyalty," Tourism Management, Elsevier, vol. 60(C), pages 367-378.
    3. Glückstad, Fumiko Kano & Schmidt, Mikkel N. & Mørup, Morten, 2020. "Testing a model of destination image formation: Application of Bayesian relational modelling and fsQCA," Journal of Business Research, Elsevier, vol. 120(C), pages 351-363.
    4. María Redondo-Carretero & Carmen Camarero-Izquierdo & Ana Gutiérrez-Arranz & Javier Rodríguez-Pinto, 2017. "Language tourism destinations: a case study of motivations, perceived value and tourists’ expenditure," Journal of Cultural Economics, Springer;The Association for Cultural Economics International, vol. 41(2), pages 155-172, May.
    5. Zamparini, L. & Domènech, A. & Miravet, D. & Gutiérrez, A., 2022. "Green mobility at home, green mobility at tourism destinations: A cross-country study of transport modal choices of educated young adults," Journal of Transport Geography, Elsevier, vol. 103(C).
    6. Diego R. Toubes & Jaime Álvarez Torre & Arthur Filipe Araújo, 2023. "The Zika virus crisis during the 2016 Rio Olympic Games: a media cover analysis," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    7. Cardoso, Lucília & Dias, Francisco & de Araújo, Arthur Filipe & Andrés Marques, Maria Isabel, 2019. "A destination imagery processing model: Structural differences between dream and favourite destinations," Annals of Tourism Research, Elsevier, vol. 74(C), pages 81-94.
    8. Nannan Kang & Erda Wang & Yang Yu, 2019. "Valuing forest park attributes by giving consideration to the tourist satisfaction," Tourism Economics, , vol. 25(5), pages 711-733, August.
    9. Sashko Gramatnikovski & Ace Milenkovski & Daliborka Blazheska, 2016. "The Impact of the International Tourism Receipts on GDP: The Case of Republic of Macedonia," International Journal of Academic Research in Accounting, Finance and Management Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Accounting, Finance and Management Sciences, vol. 6(4), pages 220-225, October.
    10. Luís Lima Santos & Lucília Cardoso & Noelia Araújo-Vila & Jose A. Fraiz-Brea, 2020. "Sustainability Perceptions in Tourism and Hospitality: A Mixed-Method Bibliometric Approach," Sustainability, MDPI, vol. 12(21), pages 1-18, October.
    11. Giovana Goretti Feijó de Almeida & Lucília Cardoso, 2022. "Discussions between Place Branding and Territorial Brand in Regional Development—A Classification Model Proposal for a Territorial Brand," Sustainability, MDPI, vol. 14(11), pages 1-24, May.
    12. Marina Farr & Natalie Stoeckl & Michelle Esparon & Silva Larson & Diane Jarvis, 2016. "The Importance of Water Clarity to Great Barrier Reef Tourists and Their Willingness to Pay to Improve it," Tourism Economics, , vol. 22(2), pages 331-352, April.
    13. Tinashe Chuchu, 2021. "The South Africa 2010 FIFA World Cup: A Look Back: Perceptions of its Impact on Tourism in South Africa," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 49-58.
    14. Gore, Madison & Joshi, Omkar & Chapagain, Binod & Poudyal, Neelam C. & Fairbanks, Sue, 2023. "Visitor satisfaction with WMAs: A case study from Oklahoma," Forest Policy and Economics, Elsevier, vol. 147(C).
    15. Kotiloglu, S. & Lappas, T. & Pelechrinis, K. & Repoussis, P.P., 2017. "Personalized multi-period tour recommendations," Tourism Management, Elsevier, vol. 62(C), pages 76-88.
    16. Chen, Pin-Zheng & Liu, Wan-Yu, 2019. "Assessing management performance of the national forest park using impact range-performance analysis and impact-asymmetry analysis," Forest Policy and Economics, Elsevier, vol. 104(C), pages 121-138.
    17. Qin Yang & Huan Dan & Tingting Ni & Pan Zhao & Junyi Wei & Gang Wang, 2023. "Research on the Coupling and Coordinated Development of the Tourism Industry and Regional Economy in the Economic Circle of the Sichuan–Chongqing Region in Southwest China," Sustainability, MDPI, vol. 15(3), pages 1-19, January.
    18. Qian Li & Natalie Stoeckl & David King & Emma Gyuris, 2018. "Using Both Objective and Subjective Indicators to Investigate the Impacts of Coal Mining on Wellbeing of Host Communities: A Case-Study in Shanxi Province, China," Social Indicators Research: An International and Interdisciplinary Journal for Quality-of-Life Measurement, Springer, vol. 137(3), pages 895-921, June.
    19. Zhang, Shu-Ning & Li, Yong-Quan & Liu, Chih-Hsing & Ruan, Wen-Qi, 2021. "Does live performance play a critical role in building destination brand equity — A mixed-method study of “Impression Dahongpao"," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    20. Lucília Cardoso & Arthur Filipe Araújo & Luís Lima Santos & Roland Schegg & Zélia Breda & Carlos Costa, 2021. "Country Performance Analysis of Swiss Tourism, Leisure and Hospitality Management Research," Sustainability, MDPI, vol. 13(4), pages 1-24, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:mgrsod:v:25:y:2021:i:3:p:169-180:n:5. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.