IDEAS home Printed from https://ideas.repec.org/a/vrs/manmar/v18y2023is1p427-448n10.html
   My bibliography  Save this article

Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail

Author

Listed:
  • Szabó-Szentgróti Eszter

    (1 Széchenyi István University, Győr, Hungary)

  • Rámháp Szabolcs

    (2 Széchenyi István University, Győr, Hungary)

  • Kézai Petra Kinga

    (3 Széchenyi István University, Győr, Hungary, Center for Economic and Regional Studies Institute for Regional Studies West Hungarian, Research Department, Győr, Hungary)

Abstract

The paper aims to examine the evolving retail sector in recent years, specifically how digitalisation and technological innovations have transformed it. All actors have had to adapt to remain competitive. Notably, a new innovation in the retail sector, namely the checkout-free or cashierless store, emerged in 2018. Systematic literature is relied upon to achieve the study's objectives. The significance of this study lies in the use of multiple IT tools such as AI, cameras, sensors, and self-organising shelves to replace human intervention in the retail sector. Globally, several startup companies have developed this new unmanned solution, and Amazon Go stands out as one of the most well-known among them. The primary objective of this pioneering concept is to enhance efficiency by saving time and reducing queues. The aim is to enable customers to enter and exit the store with minimal human contact as quickly as possible. This paper presents the recent trend of the cashierless concept, its evolution, and proliferation. A systematic literature review and data analysis from the Crunchbase Database were conducted. The findings demonstrate that this recent concept is altering both consumers’ purchasing behaviours and companies’ business models. This paper provides novel perspectives and insights into the wider literature on cashierless concepts and smart retail in the context of digital business.

Suggested Citation

  • Szabó-Szentgróti Eszter & Rámháp Szabolcs & Kézai Petra Kinga, 2023. "Systematic Review of Cashierless Stores (Just Walk Out Stores) Revolutionizing The Retail," Management & Marketing, Sciendo, vol. 18(s1), pages 427-448, December.
    • Handle: RePEc:vrs:manmar:v:18:y:2023:i:s1:p:427-448:n:10
    DOI: 10.2478/mmcks-2023-0023
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/mmcks-2023-0023
    Download Restriction: no
    File URL: https://libkey.io/10.2478/mmcks-2023-0023?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Chang, Yu-Wei & Chen, Jiahe, 2021. "What motivates customers to shop in smart shops? The impacts of smart technology and technology readiness," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    2. Savastano Marco & Anagnoste Sorin, 2020. "Pioneering Strategies in Retail Settings: An Empirical Study of Successful Practices," Management & Marketing, Sciendo, vol. 15(4), pages 643-663, December.
    3. Sharma, Piyush & Ueno, Akiko & Kingshott, Russel, 2021. "Self-service technology in supermarkets – Do frontline staff still matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    4. Marra, Alessandro & Antonelli, Paola & Dell’Anna, Luca & Pozzi, Cesare, 2015. "A network analysis using metadata to investigate innovation in clean-tech – Implications for energy policy," Energy Policy, Elsevier, vol. 86(C), pages 17-26.
    5. Alexander, Andrew & Nell, Dawn & Bailey, Adrian R. & Shaw, Gareth, 2009. "The Co-Creation of a Retail Innovation: Shoppers and the Early Supermarket in Britain," Enterprise & Society, Cambridge University Press, vol. 10(3), pages 529-558, September.
    6. Park, Hyun Jung & Zhang, Yining, 2022. "Technology readiness and technology paradox of unmanned convenience store users," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    7. Pillai, Rajasshrie & Sivathanu, Brijesh & Dwivedi, Yogesh K., 2020. "Shopping intention at AI-powered automated retail stores (AIPARS)," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).
    8. Chi-Hung Lo & Yi-Wen Wang, 2019. "Constructing an Evaluation Model for User Experience in an Unmanned Store," Sustainability, MDPI, vol. 11(18), pages 1-29, September.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Liu, Chih-Hsing & Dong, Tse-Ping & Vu, Ho Tran, 2023. "Transformed virtual concepts into reality: Linkage the viewpoint of entrepreneurial passion, technology adoption propensity and advantage to usage intention," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    2. Dogerlioglu-Demir, Kivilcim & Ng, Andy H. & Koçaş, Cenk, 2023. "Gracefully yours: Would snap judgments of one's subtle graceful movements lead to inferences about their emotional intelligence?," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    3. Hyeon Jo & Youngsok Bang, 2024. "From storefront to screen: an in-depth analysis of the dynamics of online for offline retailing," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    4. Jiahe Chen & Yu-Wei Chang, 2023. "How smart technology empowers consumers in smart retail stores? The perspective of technology readiness and situational factors," Electronic Markets, Springer;IIM University of St. Gallen, vol. 33(1), pages 1-24, December.
    5. Jae Yun Jeong & Inje Kang & Ki Seok Choi & Byeong-Hee Lee, 2018. "Network Analysis on Green Technology in National Research and Development Projects in Korea," Sustainability, MDPI, vol. 10(4), pages 1-12, April.
    6. Lingxiang Jian & Shuxuan Guo & Shengqing Yu, 2023. "Effect of Artificial Intelligence on the Development of China’s Wholesale and Retail Trade," Sustainability, MDPI, vol. 15(13), pages 1-19, July.
    7. Martinez, Luisa M. & Rando, Belén & Agante, Luisa & Abreu, Ana Maria, 2021. "True colors: Consumers’ packaging choices depend on the color of retail environment," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    8. Surajit Bag & Shivam Gupta & Ajay Kumar & Uthayasankar Sivarajah, 2021. "An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance," Post-Print hal-03188195, HAL.
    9. Sharma, Piyush & Ueno, Akiko & Kingshott, Russel, 2021. "Self-service technology in supermarkets – Do frontline staff still matter?," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    10. Oscar Lage & María Saiz-Santos & José Manuel Zarzuelo, 2022. "Decentralized platform economy: emerging blockchain-based decentralized platform business models," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(3), pages 1707-1723, September.
    11. Chen, Nuoya & Mohanty, Smaraki & Jiao, Jinfeng & Fan, Xiucheng, 2021. "To err is human: Tolerate humans instead of machines in service failure," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    12. Baoshan Ge & Fan Sheng & Yang Gao & Sang-Bing Tsai & Xiaomin Du, 2018. "“Green Ocean Treasure Hunting” Guided by Policy Support in a Transitional Economy," Sustainability, MDPI, vol. 10(2), pages 1-17, February.
    13. Fang Dong & Jiyao Yin & Jirubin Xiang & Zhangyu Chang & Tiantian Gu & Feihu Han, 2023. "EWM-FCE-ODM-Based Evaluation of Smart Community Construction: From the Perspective of Residents’ Sense of Gain," Sustainability, MDPI, vol. 15(8), pages 1-21, April.
    14. Tobias Riasanow & Lea Jäntgen & Sebastian Hermes & Markus Böhm & Helmut Krcmar, 2021. "Core, intertwined, and ecosystem-specific clusters in platform ecosystems: analyzing similarities in the digital transformation of the automotive, blockchain, financial, insurance and IIoT industry," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(1), pages 89-104, March.
    15. van de Sanden, Stephanie & Willems, Kim & Brengman, Malaika, 2022. "How customers motive attributions impact intentions to use an interactive kiosk in-store," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    16. Lu, Hsi-Peng & Cheng, Hsiang-Ling & Tzou, Jen-Chuen & Chen, Chiao-Shan, 2023. "Technology roadmap of AI applications in the retail industry," Technological Forecasting and Social Change, Elsevier, vol. 195(C).
    17. Peng, Leiqing & Luo, Mengting & Guo, Yulang, 2023. "Deposit AI as the “invisible hand†to make the resale easier: A moderated mediation model," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).
    18. Subero-Navarro, à urea & Pelegrín-Borondo, Jorge & Reinares-Lara, Eva & Olarte-Pascual, Cristina, 2022. "Proposal for modeling social robot acceptance by retail customers: CAN model + technophobia," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    19. El Barachi, May & Salim, Taghreed Abu & Nyadzayo, Munyaradzi W. & Mathew, Sujith & Badewi, Amgad & Amankwah-Amoah, Joseph, 2022. "The relationship between citizen readiness and the intention to continuously use smart city services: Mediating effects of satisfaction and discomfort," Technology in Society, Elsevier, vol. 71(C).
    20. Chakraborty, Debarun & Patre, Smruti & Tiwari, Devisha, 2023. "Metaverse mingle: Discovering dating intentions in metaverse," Journal of Retailing and Consumer Services, Elsevier, vol. 75(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:manmar:v:18:y:2023:i:s1:p:427-448:n:10. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://www.sciendo.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.