IDEAS home Printed from https://ideas.repec.org/a/vrs/logitl/v9y2018i1p58-69n8.html

Green Marketing and its Use in a Transport Company

Author

Listed:
  • Nadanyiova Margareta

    (University of Zilina, Faculty of Operation and Economics of Transport and Communications, Department of Economics, Univerzitna 1, 010 26 Zilina, Slovak Republic)

Abstract

Green marketing as a part of environmental management has become a new marketing philosophy of many companies. It includes more than just a simple building of corporate image but it also becomes a modern idea of the enforcement of actual environmental trends to a broad spectrum of business activities. The field of action of green marketing tools is relatively extensive, starting with the protection of environment, production and sale of products and services with ecological conditions and requirements, through the final consumption of environmentally friendly products, which affects the quality of life and health of the whole society. The aim of the article includes to provide a literature review on the issue from several foreign and domestic authors. By using methods of description, comparison, deduction, induction, it discusses the essence of a green marketing and also analyses its use in a Slovak public transport company. Based on this, in discussion are indicated some proposals to improve the effectivity and visibility of these activities in the public transport company and thus ensure the image of the company as more environmental friendly. This measures help to improve the positive perception of the company by customers and the general public.

Suggested Citation

  • Nadanyiova Margareta, 2018. "Green Marketing and its Use in a Transport Company," LOGI – Scientific Journal on Transport and Logistics, Sciendo, vol. 9(1), pages 58-69, May.
    • Handle: RePEc:vrs:logitl:v:9:y:2018:i:1:p:58-69:n:8
    DOI: 10.2478/logi-2018-0008
    as

    Download full text from publisher

    File URL: https://doi.org/10.2478/logi-2018-0008
    Download Restriction: no
    File URL: https://libkey.io/10.2478/logi-2018-0008?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Charl de Villiers & Ana Marques, 2016. "Corporate social responsibility, country-level predispositions, and the consequences of choosing a level of disclosure," Accounting and Business Research, Taylor & Francis Journals, vol. 46(2), pages 167-195, February.
    2. Chen, Ester & Gavious, Ilanit, 2015. "Does CSR have different value implications for different shareholders?," Finance Research Letters, Elsevier, vol. 14(C), pages 29-35.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Altunbaş, Yener & Khan, Atiqur & Thornton, John, 2023. "Do M&As impact firm carbon intensity?11The views expressed in this paper are those of the authors and should not be attributed to the institutions with which they are affiliated.," Energy Economics, Elsevier, vol. 128(C).
    2. Yan‐Jie Yang & Dhian Wahyuni & Qian Long Kweh & Robin Chen, 2026. "Faith‐Based Insights: Exploring the Impact of Islamic Values on ESG Performance," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 33(2), pages 2928-2948, March.
    3. Manar Al‐Mohareb & Herenia Gutiérrez Ponce & Julián Chamizo González, 2025. "Factors affecting the quality of accounting disclosures provided in the annual reports for Jordanian firms," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 32(2), pages 1444-1456, March.
    4. Liu, Sibo & Wu, Dejun, 2016. "Competing by conducting good deeds: The peer effect of corporate social responsibility," Finance Research Letters, Elsevier, vol. 16(C), pages 47-54.
    5. Siyu Shen & Jun Xie & Hidemichi Fujii & Alexander Ryota Keeley & Shunsuke Managi, 2025. "Does environmental materiality matter to corporate financial performance: Evidence from 34 countries," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 32(2), pages 2390-2411, March.
    6. Maogang Tang & Silu Cheng & Wenqing Guo & Weibiao Ma & Fengxia Hu, 2023. "Relationship between carbon emission trading schemes and companies’ total factor productivity: evidence from listed companies in China," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(10), pages 11735-11767, October.
    7. Judit Creixans-Tenas & Dolores Gallardo-Vázquez & Núria Arimany-Serrat, 2020. "Social Responsibility, Communication and Financial Data of Hospitals: A Structural Modelling Approach in a Sustainability Scope," Sustainability, MDPI, vol. 12(12), pages 1-20, June.
    8. María Consuelo Pucheta‐Martínez & Isabel Gallego‐Álvarez, 2024. "Environmental disclosure as a response to civil liberties and political rights in countries, myth or reality? The moderating role performed by board gender diversity," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(6), pages 6363-6386, November.
    9. Raffaela Casciello & Marco Maffei & Annamaria Zampella, 2025. "Does National Culture Drive the Value Relevance of Nonfinancial Disclosure?," Business Strategy and the Environment, Wiley Blackwell, vol. 34(6), pages 6488-6512, September.
    10. Maha Faisal Alsayegh & Allah Ditta & Zeeshan Mahmood & Rehana Kouser, 2023. "The Role of Sustainability Reporting and Governance in Achieving Sustainable Development Goals: An International Investigation," Sustainability, MDPI, vol. 15(4), pages 1-18, February.
    11. Carmelo Reverte & Jennifer Martínez‐Ferrero & Emma García‐Meca, 2025. "Firm's emission reduction effectiveness and the influence of the five institutional dimensions of the quintuple helix model: European evidence," Business Ethics, the Environment & Responsibility, John Wiley & Sons, Ltd., vol. 34(2), pages 437-455, April.
    12. Marcel C. Minutolo & Werner D. Kristjanpoller & John Stakeley, 2019. "Exploring environmental, social, and governance disclosure effects on the S&P 500 financial performance," Business Strategy and the Environment, Wiley Blackwell, vol. 28(6), pages 1083-1095, September.
    13. Cai, Weixing & Lee, Edward & Wu, Zhenyu & Xu, Alice Liang & Zeng, Cheng (Colin), 2017. "Do Economic Incentives of Controlling Shareholders Influence Corporate Social Responsibility Disclosure? A Natural Experiment," The International Journal of Accounting, Elsevier, vol. 52(3), pages 238-250.
    14. Jonek-Kowalska, Izabela, 2018. "How do turbulent sectoral conditions sector influence the value of coal mining enterprises? Perspectives from the Central-Eastern Europe coal mining industry," Resources Policy, Elsevier, vol. 55(C), pages 103-112.
    15. Wu, Dejun & Lin, Chen & Liu, Sibo, 2016. "Does community environment matter to corporate social responsibility?," Finance Research Letters, Elsevier, vol. 18(C), pages 127-135.
    16. Rehana Anwar & Jaleel A. Malik, 2020. "When Does Corporate Social Responsibility Disclosure Affect Investment Efficiency? A New Answer to an Old Question," SAGE Open, , vol. 10(2), pages 21582440209, June.
    17. Isabel Gallego‐Álvarez & María Consuelo Pucheta‐Martínez, 2020. "How cultural dimensions, legal systems, and industry affect environmental reporting? Empirical evidence from an international perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 29(5), pages 2037-2057, July.
    18. Zhou, Mingquan, 2026. "Go green or not? The Impact of green credit on Chinese banks' shadow cost of equity," Finance Research Letters, Elsevier, vol. 91(C).
    19. Abdelaziz Fourati & Amel Zenaidi & Maher Jeriji, 2025. "Like Parent, Like Subsidiary? On the Diffusion of Sustainability Reporting in Multinational Companies," Post-Print hal-05340815, HAL.
    20. Chen, Hanfang & Wang, Zhongjie & Chen, Zhangchi, 2024. "Accounting integrity, borrowing capacity and corporate R&D input: Evidence from China," Finance Research Letters, Elsevier, vol. 62(PB).

    More about this item

    Keywords

    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:vrs:logitl:v:9:y:2018:i:1:p:58-69:n:8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Peter Golla (email available below). General contact details of provider: https://reference-global.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.