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Mapping Open Innovation in Tourism: A Bibliometric Study and Future Research Agenda

Author

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  • Borodako Krzysztof

    (Krakow University of Economics - Institute of Management, Rakowicka Str 27, Kraków 31-510, Poland)

  • Mikulić Josip

    (University of Zagreb - Faculty of Economics & Business Zagreb, City of Zagreb Croatia)

Abstract

Purpose Innovation management in the tourism industry over the past two decades has focused on the concept of open innovation. The dynamic nature of this sector, combined with the need for collaboration based on the sharing of specialized knowledge among various stakeholders, makes the effective implementation of innovative practices challenging. The aim of this study is to identify research contributions, findings, and the intellectual structure of studies on open innovation in the field of tourism. A particular focus is placed on examining the connection between the concept of open innovation and the functioning of tourism enterprises. Design/methodology/approach To achieve this, a bibliometric analysis of scientific publications available in the Scopus database was conducted, employing both a holistic approach—emphasizing collaboration, knowledge sharing, and innovation development in tourism—and a narrow approach—strictly analyzing studies explicitly addressing open innovation in this domain. Findings The results of the bibliometric analysis indicated a significant increase in the intensity of research on open innovation in tourism in a broader perspective (referring to collaboration, knowledge sharing, and network co-creation), while at the same time revealing that the area of open innovation strategies at the level of tourism enterprises remains an open field for further research. Originality/value The analyses allowed for the identification of dominant clusters of research areas, referencing key attributes of open innovation and highlighting potential future research directions.

Suggested Citation

  • Borodako Krzysztof & Mikulić Josip, 2026. "Mapping Open Innovation in Tourism: A Bibliometric Study and Future Research Agenda," International Journal of Contemporary Management, Sciendo, vol. 62(1), pages 122-138.
    • Handle: RePEc:vrs:ijcoma:v:62:y:2026:i:1:p:122-138:n:1007
    DOI: 10.2478/ijcm-2026-0007
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    References listed on IDEAS

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    1. Grissemann, Ursula S. & Stokburger-Sauer, Nicola E., 2012. "Customer co-creation of travel services: The role of company support and customer satisfaction with the co-creation performance," Tourism Management, Elsevier, vol. 33(6), pages 1483-1492.
    2. May Portuguez-Castro, 2023. "Exploring the Potential of Open Innovation for Co-Creation in Entrepreneurship: A Systematic Literature Review," Administrative Sciences, MDPI, vol. 13(9), pages 1-18, September.
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