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Non-Economic Motivation for Contingent Values: Rights and Attitudinal Beliefs in the Willingness To Pay for Environmental Improvements

  • Clive L. Spash

This paper reports on a national CVM survey administered in combination with a psychometric scale on pro-social environmental attitudes to test for non-economic motivations for WTP. The multi-item scale measures biospheric, altruistic, and egoistic motives, and analyzes their association with rights-based (deontological) and consequential (utilitarian) ethics. I test hypotheses concerning the existence of distinct value orientations, and the relationships between attitudes, ethics, protest bids, and WTP. Contrary to some recent claims based upon convenience samples, environmental attitudes are found to be significant in explaining intended WTP; this is associated with an egoistic motive and rights-based, rather than consequential, beliefs.

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Article provided by University of Wisconsin Press in its journal Land Economics.

Volume (Year): 82 (2006)
Issue (Month): 4 ()
Pages: 602-622

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Handle: RePEc:uwp:landec:v:82:y:2006:i:4:p:602-622
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  1. Kahneman, Daniel & Knetsch, Jack L., 1992. "Valuing public goods: The purchase of moral satisfaction," Journal of Environmental Economics and Management, Elsevier, vol. 22(1), pages 57-70, January.
  2. Nick Hanley & Clive L Spash, 1993. "Preferences, Information and Biodiversity Preservation," Working Papers Series 93/12, University of Stirling, Division of Economics.
  3. Thomas H. Stevens & Jaime Echeverria & Ronald J. Glass & Tim Hager & Thomas A. More, 1991. "Measuring the Existence Value of Wildlife: What Do CVM Estimates Really Show?," Land Economics, University of Wisconsin Press, vol. 67(4), pages 390-400.
  4. Arild Vatn, 2004. "Environmental Valuation and Rationality," Land Economics, University of Wisconsin Press, vol. 80(1), pages 1-18.
  5. Henrik Svedsäter, 2003. "Economic Valuation of the Environment: How Citizens Make Sense of Contingent Valuation Questions," Land Economics, University of Wisconsin Press, vol. 79(1), pages 122-135.
  6. Lockwood, Michael, 1998. "Integrated value assessment using paired comparisons," Ecological Economics, Elsevier, vol. 25(1), pages 73-87, April.
  7. Jorgensen, Bradley S. & Wilson, Mathew A. & Heberlein, Thomas A., 2001. "Fairness in the contingent valuation of environmental public goods: attitude toward paying for environmental improvements at two levels of scope," Ecological Economics, Elsevier, vol. 36(1), pages 133-148, January.
  8. Cooper, Philip & Poe, Gregory L. & Bateman, Ian J., 2004. "The structure of motivation for contingent values: a case study of lake water quality improvement," Ecological Economics, Elsevier, vol. 50(1-2), pages 69-82, September.
  9. Jorgensen, Bradley S. & Syme, Geoffrey J., 2000. "Protest responses and willingness to pay: attitude toward paying for stormwater pollution abatement," Ecological Economics, Elsevier, vol. 33(2), pages 251-265, May.
  10. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-77, June.
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