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Preferences and the Effectiveness of Behavior-Change Interventions: Evidence from Adoption of Improved Cookstoves in India

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  • Marc Jeuland
  • Subhrendu K. Pattanayak
  • Jie-Sheng Tan Soo
  • Faraz Usmani

Abstract

Preference heterogeneity can influence behavior in economically significant ways, thereby influencing the effectiveness of environmental policies or interventions. We test this hypothesis in the context of efficient cooking technology in India. We use stated preference methods to first characterize household tastes for various features of a more efficient cooking technology. We then relate these typically unobserved preferences to households’ adoption decisions during an experiment that allowed them to choose between two alternatives with different features. Stated preferences help predict actual adoption: households initially classified as uninterested are less likely to purchase and use any new technology, while relative distaste for pollution is linked to selection of a cleaner technology. Because of this influence on adoption behaviors, preference heterogeneity has important implications for how environmental policies can impact various health and development outcomes.

Suggested Citation

  • Marc Jeuland & Subhrendu K. Pattanayak & Jie-Sheng Tan Soo & Faraz Usmani, 2020. "Preferences and the Effectiveness of Behavior-Change Interventions: Evidence from Adoption of Improved Cookstoves in India," Journal of the Association of Environmental and Resource Economists, University of Chicago Press, vol. 7(2), pages 305-343.
    • Handle: RePEc:ucp:jaerec:doi:10.1086/706937
    DOI: 10.1086/706937
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    Cited by:

    1. Lenz, Luciane & Bensch, Gunther & Chartier, Ryan & Kane, Moustapha & Peters, Jörg & Jeuland, Marc, 2022. "Releasing the killer from the kitchen? Ventilation and air pollution from biomass cooking," Ruhr Economic Papers 967, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.
    2. Jeuland, Marc & Babyenda, Peter & Beyene, Abebe & Hinju, Gabriel & Mulwa, Richard & Phillips, Jonathan & Zewdie, Samuel A., 2023. "Barriers to off-grid energy development: Evidence from a comparative survey of private sector energy service providers in Eastern Africa," Renewable Energy, Elsevier, vol. 216(C).
    3. J. Cristobal Ruiz-Tagle & Alejandra Schueftan, 2021. "Nudging for Cleaner Air: Experimental Evidence from an RCT on Wood Stove Usage," Environmental & Resource Economics, Springer;European Association of Environmental and Resource Economists, vol. 79(4), pages 713-743, August.
    4. Jeuland, Marc & Ndiaye, Ousmane & Usmani, Faraz, 2021. "The more choice, the better? Evidence from experimental auctions in rural Senegal," Economics Letters, Elsevier, vol. 206(C).
    5. Yokoo, Hide-Fumi & Arimura, Toshi H. & Chattopadhyay, Mriduchhanda & Katayama, Hajime, 2023. "Subjective risk belief function in the field: Evidence from cooking fuel choices and health in India," Journal of Development Economics, Elsevier, vol. 161(C).
    6. Muhammad Abrar Ul Haq & Muhammad Atif Nawaz & Farheen Akram & Vinodh K. Natarajan, 2020. "Theoretical Implications of Renewable Energy using Improved Cooking Stoves for Rural Households," International Journal of Energy Economics and Policy, Econjournals, vol. 10(5), pages 546-554.
    7. Siwach, Garima & Paul, Sohini & de Hoop, Thomas, 2022. "Economies of scale of large-scale international development interventions: Evidence from self-help groups in India," World Development, Elsevier, vol. 153(C).
    8. Yokoo, Hide-Fumi & 横尾, 英史, 2020. "Ethics of randomized field experiments: Evidence from a randomized survey experiment," Discussion Papers 2020-07, Graduate School of Economics, Hitotsubashi University.
    9. Bensch, Gunther & Jeuland, Marc & Lenz, Luciane & Ndiaye, Ousmane, 2023. "A bridge to clean cooking? The cost-effectiveness of energy-efficient biomass stoves in rural Senegal," Ruhr Economic Papers 1057, RWI - Leibniz-Institut für Wirtschaftsforschung, Ruhr-University Bochum, TU Dortmund University, University of Duisburg-Essen.

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