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The Hilton hotels in the midst of the UAE 2071 centennial plan: Redesigning the UAE on the path of innovation and international tourism

Author

Listed:
  • Eduardo RUSSO

    (Postdoctoral Fellow Hult International Business School Ashridge House Berkhamsted HP4 1NS United Kingdom)

  • Ariane Roder FIGUEIRA

    (PhD, Associate Professor The COPPEAD Graduate School of Business Federal University of Rio de Janeiro Rua Pascoal Lemme, 355 - Cidade Universitária, Rio)

  • Leonardo José MATARUNA-DOSSANTOS

    (, PhD, Associate Professor Entrepreneurship and Creative Industries Department Canadian University of Dubai City walk - Al Wasl – Dubai – United Arab Emirates)

Abstract

Motivated by the strategy of economic diversification and the consequent transformations in the tourism and hospitality sector of the United Arab Emirates (UAE) mainly from implementing a long-term vision through the UAE Centennial Plan 2071, the case aims to put students in the role of Jan Schneider, president of the Hilton Hotels for the Middle East and Africa, so that they can propose an expansion strategy for the group in the country and region. In this context, some strategic challenges related to institutional uncertainties and the possible increase in market competitiveness need to be addressed. The case was designed for undergraduate and graduate students of business administration and hotel management who want to discuss topics such as entry strategies and international expansion of hotel ventures.

Suggested Citation

  • Eduardo RUSSO & Ariane Roder FIGUEIRA & Leonardo José MATARUNA-DOSSANTOS, 2023. "The Hilton hotels in the midst of the UAE 2071 centennial plan: Redesigning the UAE on the path of innovation and international tourism," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 29(4), pages 627-638, December.
    • Handle: RePEc:tho:journl:v:29:y:2023:n:4:p:627-638
    DOI: https://doi.org/10.20867/thm.29.4.17
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    References listed on IDEAS

    as
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    4. Kraus, Sascha & Ambos, Tina C. & Eggers, Felix & Cesinger, Beate, 2015. "Distance and perceptions of risk in internationalization decisions," Journal of Business Research, Elsevier, vol. 68(7), pages 1501-1505.
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    More about this item

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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