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Business Development of Lie Tulip Salon Using a Canvas Business Model

Author

Listed:
  • Monica Sylvia

    (Faculty of Economics and Business, Widyatama University, Bandung, Indonesia)

  • Yelli Eka Sumadhinata

    (Faculty of Economics and Business, Widyatama University, Bandung, Indonesia)

Abstract

This research focuses on Lie Tulip Salon and Spa which works in the field of beauty salon services and beauty treatments. This study aims to examine the application of the canvas business model at Lie Tulip's salons and spas. This research is a qualitative descriptive study that describes the Canvas Business Model at Lie Tulip's salon and spa using SWOT analysis. The data collection method was carried out by conducting interviews and taking documentation. The results of this study prove that the consumer segmentation in this company is female consumers with an average age of 15-60 years. In addition, the channel operated by this company is to build good communication with its customers, and to provide the best and professional service. Lie tulip salon and spa always conducts service standardization training for its employees. Furthermore, this company can establish good relationships with the suppliers of cosmetic products. Finally, the cost structure in this company shows that the biggest cost factor in the company is the salary of the experts.

Suggested Citation

  • Monica Sylvia & Yelli Eka Sumadhinata, 2021. "Business Development of Lie Tulip Salon Using a Canvas Business Model," Technium Social Sciences Journal, Technium Science, vol. 17(1), pages 343-354, March.
    • Handle: RePEc:tec:journl:v:17:y:2021:i:1:p:343-354
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    References listed on IDEAS

    as
    1. Fernando E. García-Muiña & María Sonia Medina-Salgado & Anna Maria Ferrari & Marco Cucchi, 2020. "Sustainability Transition in Industry 4.0 and Smart Manufacturing with the Triple-Layered Business Model Canvas," Sustainability, MDPI, vol. 12(6), pages 1-19, March.
    2. William D. Bygrave & Charles W. Hofer, 1992. "Theorizing about Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 16(2), pages 13-22, January.
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    Cited by:

    1. Nadhirah Nordin & Nur Amani Aisyah Samsuddin & Rahimah Embong & Azlin Alisa Ahmad & Rossidi Usop & Siti Khatijah Ismail & Suraya Ismail, 2022. "Developing Business Model Based on Islamic Classical Economic Thoughts," Academic Journal of Interdisciplinary Studies, Richtmann Publishing Ltd, vol. 11, July.

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    More about this item

    Keywords

    Business model; Canvas; SWOT analysis;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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