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Employees’ perception of corporate social responsibility (CSR) and its effects on internal outcomes


  • Evans Asante Boadi
  • Zheng He
  • Josephine Bosompem
  • Christian Narh Opata
  • Eric Kofi Boadi


Based on the Means-End Chain Theory, this paper tested the relationship between Employee perception of CSR and its effects on firms’ internal outcomes (Employee Performance and Employee Corporate Identification) with Employee perceived Quality of Work Life (QWL) and Employee Work Motivation patterns (Intrinsic and Extrinsic) as intermediating variables in the relationship. The paper then uses structural equation model to analyse data on 235 employees from the best rural banks registered with the Bank of Ghana and listed on the Ghana Club 100. The findings show that: (1). Employees’ perception of CSR relates positively to their performance and corporate identification. (2). Perceived extrinsic motives for CSR by intrinsically motivated employees weakened the positive link between their perceptions of CSR and performance. (3). A partial mediation of QWL in the relationships between perceptions of CSR, performance and corporate identification was identified. Implications for theory and practice are discussed accordingly.

Suggested Citation

  • Evans Asante Boadi & Zheng He & Josephine Bosompem & Christian Narh Opata & Eric Kofi Boadi, 2020. "Employees’ perception of corporate social responsibility (CSR) and its effects on internal outcomes," The Service Industries Journal, Taylor & Francis Journals, vol. 40(9-10), pages 611-632, July.
  • Handle: RePEc:taf:servic:v:40:y:2020:i:9-10:p:611-632
    DOI: 10.1080/02642069.2019.1606906

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    Cited by:

    1. Qiang Wu & Jacob Cherian & Sarminah Samad & Ubaldo Comite & Huajie Hu & Stefan B. Gunnlaugsson & Judit Oláh & Muhammad Safdar Sial, 2021. "The Role of CSR and Ethical Leadership to Shape Employees’ Pro-Environmental Behavior in the Era of Industry 4.0. A Case of the Banking Sector," Sustainability, MDPI, vol. 13(17), pages 1-20, August.
    2. Boadi, Evans Asante & He, Zheng & Antwi, Collins Opoku & Md Altab, Hossin & Bosompem, Josephine & Hinson, Robert Ebo & Atuobuah Boadi, Victoria, 2022. "Value co-creation and employee service behaviours: The moderating role of trust in employee - hotel relationship," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    3. Emily Luisa Bauer, 2022. "Linking Perceived Corporate Social Responsibility and Employee Well-Being—A Eudaimonia Perspective," Sustainability, MDPI, vol. 14(16), pages 1-23, August.
    4. Samar El Sayad & Ahmed Diab, 2022. "Bank Employee Perceptions of Corporate Social Responsibility Practices: Evidence from Egypt," Sustainability, MDPI, vol. 14(3), pages 1-32, February.
    5. Edina Molnár & Asif Mahmood & Naveed Ahmad & Amir Ikram & Shah Ali Murtaza, 2021. "The Interplay between Corporate Social Responsibility at Employee Level, Ethical Leadership, Quality of Work Life and Employee Pro-Environmental Behavior: The Case of Healthcare Organizations," IJERPH, MDPI, vol. 18(9), pages 1-16, April.
    6. Claudiu George Bocean & Michael Marian Nicolescu & Marian Cazacu & Simona Dumitriu, 2022. "The Role of Social Responsibility and Ethics in Employees’ Wellbeing," IJERPH, MDPI, vol. 19(14), pages 1-15, July.
    7. Ozgur Ozdemir & Fatemeh Binesh & Ezgi Erkmen, 2022. "The effect of target’s CSR performance on M&A deal premiums: a case for service firms," Review of Managerial Science, Springer, vol. 16(4), pages 1001-1034, May.
    8. Souad Hassanie & Georgiana Karadas & Okechukwu Lawrence Emeagwali, 2021. "Do CSR Perceptions Influence Work Outcomes in the Health Care Sector? The Mediating Role of Organizational Identification and Employee Attachment," Sustainability, MDPI, vol. 13(17), pages 1-16, September.
    9. Ana Lúcia Marôco & Fernanda Nogueira & Sónia P. Gonçalves & Isabel C. P. Marques, 2022. "Work-Family Interface in the Context of Social Responsibility: A Systematic Literature Review," Sustainability, MDPI, vol. 14(5), pages 1-23, March.
    10. Mark Anthony Camilleri, 2021. "The Employees’ State of Mind during COVID-19: A Self-Determination Theory Perspective," Sustainability, MDPI, vol. 13(7), pages 1-17, March.
    11. Asadullah Khaskheli & Yushi Jiang & Syed A. Raza & Muhammad A. Qureshi & Komal A. Khan & Javeria Salam, 2020. "Do CSR activities increase organizational citizenship behavior among employees? Mediating role of affective commitment and job satisfaction," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(6), pages 2941-2955, November.

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