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The role of negative associations and trust in risk perception of new hydrogen systems

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  • Fiona N. H. Montijn-Dorgelo
  • Cees J. H. Midden

Abstract

In this study the moderating role of trust and negative affective associations on the inverse relationship between risk and benefit judgements is investigated. A survey ( N = 406) was held in the Netherlands on the public perception of new hydrogen systems, during the time that a demonstration project with hydrogen buses was being undertaken. The data of the survey show that for the group of respondents with a negative evaluation of trust in actors involved, an inverse relationship between risk and benefit judgements can be observed. Furthermore, for the group of respondents that had elicited negative affective spontaneous associations with hydrogen in general, the inverse relationship was also found. The inverse relationship between risk and benefit judgements was not observed in the group not making these spontaneous associations. The strongest negative correlation between risk and benefit judgements was found for those who had a negative evaluation of trust and had elicited negative affective spontaneous associations. In all cases the general affective evaluation of hydrogen systems was the mediating factor in this inverse relationship between risk and benefit judgements. These findings provide evidence for the moderating role of trust and negative affective associations on the observed inverse relationship between perceived benefit and perceived risk.

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  • Fiona N. H. Montijn-Dorgelo & Cees J. H. Midden, 2008. "The role of negative associations and trust in risk perception of new hydrogen systems," Journal of Risk Research, Taylor & Francis Journals, vol. 11(5), pages 659-671, July.
    • Handle: RePEc:taf:jriskr:v:11:y:2008:i:5:p:659-671
    DOI: 10.1080/13669870801967218
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    References listed on IDEAS

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    5. Kim, Heetae & Park, Eunil & Kwon, Sang Jib & Ohm, Jay Y. & Chang, Hyun Joon, 2014. "An integrated adoption model of solar energy technologies in South Korea," Renewable Energy, Elsevier, vol. 66(C), pages 523-531.
    6. Perlaviciute, Goda & Steg, Linda, 2014. "Contextual and psychological factors shaping evaluations and acceptability of energy alternatives: Integrated review and research agenda," Renewable and Sustainable Energy Reviews, Elsevier, vol. 35(C), pages 361-381.
    7. Baharoon, Dhyia Aidroos & Rahman, Hasimah Abdul & Fadhl, Saeed Obaid, 2016. "Personal and psychological factors affecting the successful development of solar energy use in Yemen power sector: A case study," Renewable and Sustainable Energy Reviews, Elsevier, vol. 60(C), pages 516-535.
    8. Nazia Yasmin & Philipp Grundmann, 2019. "Pre- and Post-Adoption Beliefs about the Diffusion and Continuation of Biogas-Based Cooking Fuel Technology in Pakistan," Energies, MDPI, vol. 12(16), pages 1-16, August.
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