IDEAS home Printed from
   My bibliography  Save this article

Ecological sustainability -- a customer requirement? Evidence from the automotive industry


  • Jörg Hetterich
  • Sebastian Bonnemeier
  • Michael Pritzke
  • Anthimos Georgiadis


There are several motives for the adoption of ‘green’ or sustainable materials for car interiors, for example, the shortage of fossil resources and the resulting oil-price increase, new legal requirements (regulations and laws) which penalise environmental pollution and the changing behaviour patterns of consumers. The latter was the subject of an empirical study involving 106 potential car buyers, who were asked about their attitude to sustainable materials in a car interior. Furthermore, consumers' willingness to pay a premium price for a vehicle interior made of renewable resources was also analysed. The main conclusion is that more than 66% of the respondents would accept green car components for a moderate price increase. The relevance and pressure to substitute fossil materials with renewable ones can be expected to increase. This increase will not only be due to the potential decline of resources, but more notably as a result of consumer demand.

Suggested Citation

  • Jörg Hetterich & Sebastian Bonnemeier & Michael Pritzke & Anthimos Georgiadis, 2011. "Ecological sustainability -- a customer requirement? Evidence from the automotive industry," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 55(9), pages 1111-1133, October.
  • Handle: RePEc:taf:jenpmg:v:55:y:2011:i:9:p:1111-1133 DOI: 10.1080/09640568.2011.636578

    Download full text from publisher

    File URL:
    Download Restriction: Access to full text is restricted to subscribers.

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    1. Frances Ruane & Xiaoheng Zhang, 2007. "Location Choices of the Pharmaceutical Industry in Europe after 1992," The Institute for International Integration Studies Discussion Paper Series iiisdp220, IIIS.
    Full references (including those not matched with items on IDEAS)

    More about this item


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jenpmg:v:55:y:2011:i:9:p:1111-1133. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Chris Longhurst). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.