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Impact of Socio-demographic Factors on Willingness to Pay for the Reduction of a Future Health Risk


  • Jesper Nielsen
  • Dorte Gyrd-Hansen
  • Ivar SØNBØ Kristiansen
  • JØRgen NexØE


Knowledge of socio-demographic factors affecting attitudes to and perception of risk is an important instrument in enhancing efficiencies of interventions. The authors evaluated whether socio-demographic variables affected attitudes to an environmental issue (securing future drinking water). An important aspect was the delay between time of environmental pollution and time of human exposure and thereby potential health risk. Gender, education, place of residence and age all influenced the extent to which individuals were willing to allocate present resources to alleviate a future problem. Specifically, people above the age of 50 appeared more reluctant to pay for an intervention against a future potential health threat. The authors found a significant correlation between attitude and willingness to pay (WTP). In the authors' scenarios, the WTP variable worked more as a dichotomous variable than as a continuous variable, stressing the importance and relevance of the WTP=0 answers.

Suggested Citation

  • Jesper Nielsen & Dorte Gyrd-Hansen & Ivar SØNBØ Kristiansen & JØRgen NexØE, 2003. "Impact of Socio-demographic Factors on Willingness to Pay for the Reduction of a Future Health Risk," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 46(1), pages 39-47.
  • Handle: RePEc:taf:jenpmg:v:46:y:2003:i:1:p:39-47 DOI: 10.1080/713676699

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    Cited by:

    1. Mukherjee, Sacchidananda, 2008. "Factors influencing farmers\u2019 willingness to protect groundwater from nonpoint source of pollution in the Lower Bhavani River Basin, Tamil Nadu," Conference Papers h041886, International Water Management Institute.
    2. Polyzou, E. & Jones, N. & Evangelinos, K.I. & Halvadakis, C.P., 2011. "Willingness to pay for drinking water quality improvement and the influence of social capital," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 40(1), pages 74-80, February.
    3. World Bank, 2003. "Morocco : Cost Assessment of Environmental Degradation," World Bank Other Operational Studies 14414, The World Bank.
    4. Rachel Baker & Anna Bartczak & Susan Chilton & Hugh Metcalf, 2012. "Did people "buy" what was "sold"? A qualitative evaluation a Contingent Valuation survey information set for gains in life expectancy," Working Papers 2012-16, Faculty of Economic Sciences, University of Warsaw.
    5. Yves Schneider & Peter Zweifel, 2013. "Spatial Effects in Willingness to Pay for Avoiding Nuclear Risks," Swiss Journal of Economics and Statistics (SJES), Swiss Society of Economics and Statistics (SSES), vol. 149(III), pages 357-379, September.
    6. Chiang, Eric P. & Assane, Djeto, 2008. "Music piracy among students on the university campus: Do males and females react differently?," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 37(4), pages 1371-1380, August.

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