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Breeding places for ethnic entrepreneurs: a comparative marketing approach

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  • Enno Masurel
  • Peter Nijkamp
  • Gabriella Vindigni

Abstract

This paper aims to examine the performance conditions of ethnic (migrant) entrepreneurs in a modern economy. After a broad overview of key issues, an analytical tool from marketing theory is proposed, based on the five Ps (Product, Price, Place, Personnel and Promotion). Next, an empirical application is presented, in which results from an in-depth interview study on Moroccan entrepreneurs in Amsterdam are discussed. Given the linguistic and qualitative information in our data base, two recently developed pattern recognition methods for categorized information, namely Apriori and rough set methods, are deployed in order to derive meaningful association and classification rules that are helpful to identify conditional success or performance rules.

Suggested Citation

  • Enno Masurel & Peter Nijkamp & Gabriella Vindigni, 2004. "Breeding places for ethnic entrepreneurs: a comparative marketing approach," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 16(1), pages 77-86, January.
    • Handle: RePEc:taf:entreg:v:16:y:2004:i:1:p:77-86
    DOI: 10.1080/0898562042000205045
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    Cited by:

    1. Masachs Boungou, 2024. "How life-shock experiences drive immigrant entrepreneurs," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 14(1), pages 1-14, December.
    2. Awaworyi Churchill, Sefa, 2015. "Fractionalization and Entrepreneurial Activities," EconStor Preprints 123723, ZBW - Leibniz Information Centre for Economics.
    3. Hartmann Carina & Philipp Ralf, 2022. "Lost in space? Refugee Entrepreneurship and Cultural Diversity in Spatial Contexts," ZFW – Advances in Economic Geography, De Gruyter, vol. 66(3), pages 151-171, October.
    4. Roxana Gutiérrez-Romero, 2020. "The contrasting effects of ethnic, cultural and immigrant diversity on entrepreneurship and job creation," Working Papers 101, Queen Mary, University of London, School of Business and Management, Centre for Globalisation Research.
    5. Chiara Peroni & Cesare A. F. Riillo & Francesco Sarracino, 2016. "Entrepreneurship and immigration: evidence from GEM Luxembourg," Small Business Economics, Springer, vol. 46(4), pages 639-656, April.
    6. Roxana Gutiérrez-Romero, 2023. "Businesses create more jobs in countries with higher share of immigrants because of skill complementarity," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 13(1), pages 1-18, December.
    7. Olufemi Muibi Omisakin & Camille Nakhid & Romie Littrell & Jane Verbitsky, 2015. "Exploring the Migrant Experience in Small Business Activities in Auckland: A Case Study of African Migrants," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 4(2), pages 9-19, October.
    8. Marina Geenhuizen, 2007. "Modelling dynamics of knowledge networks and local connectedness: a case study of urban high-tech companies in The Netherlands," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 41(4), pages 813-833, December.
    9. Qingfang Wang, 2015. "Foreign-Born Status, Gender, and Hispanic Business Ownership Across U.S. Metropolitan Labor Markets," Economic Development Quarterly, , vol. 29(4), pages 328-340, November.
    10. Nafisa Yeasmin, 2016. "The Determinants of Sustainable Entrepreneurship of Immigrants in Lapland: An Analysis of Theoretical Factors," Entrepreneurial Business and Economics Review, Centre for Strategic and International Entrepreneurship at the Cracow University of Economics., vol. 4(1), pages 129-159.
    11. Masurel, E., 2008. "Local shopkeepers’ associations and ethnic minority entrepreneurs," Serie Research Memoranda 0016, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    12. Tüzin Baycan-Levent & Peter Nijkamp, 2010. "Migrant Entrepreneurship in a Diverse Europe: In Search of Sustainable Development," Chapters, in: Maddy Janssens & Myriam Bechtoldt & Arie de Ruijter & Dino Pinello & Giovanni Prarolo & Vanja M.K. S (ed.), The Sustainability of Cultural Diversity, chapter 16, Edward Elgar Publishing.
    13. Nick Williams & Besnik A. Krasniqi, 2018. "Coming out of conflict: How migrant entrepreneurs utilise human and social capital," Journal of International Entrepreneurship, Springer, vol. 16(2), pages 301-323, June.
    14. Sefa Awaworyi Churchill, 2017. "Microfinance and Ethnic Diversity," The Economic Record, The Economic Society of Australia, vol. 93(300), pages 112-141, March.
    15. Olufemi Muibi Omisakin, 2017. "Economic Contributions and Challenges of Immigrant Entrepreneurs to Their Host Country ¨C Case of African Immigrants in Auckland, New Zealand," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 6(1), pages 25-38, April.
    16. Biru Desta Kassaye & Yitbarek Takele Bayiley & Zerihun Kinde Alemu, 2025. "Returnee migrant entrepreneurship: a bibliometric analysis (1993–2024)," Journal of Global Entrepreneurship Research, Springer;UNESCO Chair in Entrepreneurship, vol. 15(1), pages 1-23, December.
    17. Ilhan-Nas, Tulay & Sahin, Kader & Cilingir, Zuhal, 2011. "International ethnic entrepreneurship: Antecedents, outcomes and environmental context," International Business Review, Elsevier, vol. 20(6), pages 614-626.
    18. So Young Choi & Sang-Joon Kim, 2021. "What Brings Female Professionals to Entrepreneurship? Exploring the Antecedents of Women’s Professional Entrepreneurship," Sustainability, MDPI, vol. 13(4), pages 1-16, February.
    19. Nijkamp, P. & Sahin, M., 2009. "Performance indicators of urban migrant entrepreneurship in the netherlands," Serie Research Memoranda 0034, VU University Amsterdam, Faculty of Economics, Business Administration and Econometrics.
    20. Bolívar-Cruz, Alicia & Batista-Canino, Rosa M. & Hormiga, Esther, 2014. "Differences in the perception and exploitation of entrepreneurial opportunities by immigrants," Journal of Business Venturing Insights, Elsevier, vol. 1, pages 31-36.
    21. Mediha Sahin & Alina Todiras & Peter Nijkamp, 2012. "The Development Potential of Urban Migrant Entrepreneurship – New Opportunity Seekers in the Netherlands," Chapters, in: Charlie Karlsson & Börje Johansson & Roger R. Stough (ed.), The Regional Economics of Knowledge and Talent, chapter 4, Edward Elgar Publishing.
    22. Ozafsarlioglu Sibel, 2024. "Ethnic Entrepreneurship: A Qualitative Study on Entrepreneurial Tendency of Meskhetian Turks Living in the USA in the Context of the Interactive Model," Economics - The Open-Access, Open-Assessment Journal, De Gruyter, vol. 18(1), pages 1-25, January.
    23. Kourtit, Karima & Nijkamp, Peter, 2012. "Strangers on the Move: Ethnic Entrepreneurs as Urban Change Actors," European Review, Cambridge University Press, vol. 20(3), pages 376-402, May.

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