IDEAS home Printed from https://ideas.repec.org/a/taf/bushst/v50y2008i2p185-204.html
   My bibliography  Save this article

Reputation and export performance: Danish butter exports and the British market, c.1880-c.1914

Author

Listed:
  • David Higgins
  • Mads Mordhorst

Abstract

This article extends current scholarship on the role of branding and trade marking in establishing competitive advantage. Using a case study of Danish butter exports to the British market, 1880-1914, we demonstrate that many of the technological and organisational innovations in this industry were not in themselves sufficient to guarantee that Danish butter would command price premiums in the British market. We argue that the introduction of the 'Lurbrand', together with the rigorous prosecution of vendors misrepresenting other butters as Danish, were vital to maintaining the reputation of Danish butter at a time when rival countries were producing butter of comparable quality. Of particular importance to current debates on branding and trade marking is our finding that independent butter producers collaborated with the Danish government to use the same trade mark and to ensure that state inspection guaranteed that Danish butter was produced consistently to the highest quality.

Suggested Citation

  • David Higgins & Mads Mordhorst, 2008. "Reputation and export performance: Danish butter exports and the British market, c.1880-c.1914," Business History, Taylor & Francis Journals, vol. 50(2), pages 185-204.
    • Handle: RePEc:taf:bushst:v:50:y:2008:i:2:p:185-204
    DOI: 10.1080/00076790701868601
    as

    Download full text from publisher

    File URL: http://www.tandfonline.com/doi/abs/10.1080/00076790701868601
    Download Restriction: Access to full text is restricted to subscribers.
    File URL: https://libkey.io/10.1080/00076790701868601?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Duguid, Paul, 2005. "Networks and Knowledge: The Beginning and End of the Port Commodity Chain, 1703–1860," Business History Review, Cambridge University Press, vol. 79(3), pages 493-526, October.
    2. Simpson, James, 2005. "Cooperation and Conflicts: Institutional Innovation in France's Wine Markets, 1870–1911," Business History Review, Cambridge University Press, vol. 79(3), pages 527-558, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bonnie Averbuch & Martin Hvarregaard Thorsøe & Chris Kjeldsen, 2022. "Using fuzzy cognitive mapping and social capital to explain differences in sustainability perceptions between farmers in the northeast US and Denmark," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 39(1), pages 435-453, March.
    2. Markus Lampe & Paul Sharp, 2014. "Greasing the wheels of rural transformation? Margarine and the competition for the British butter market," Economic History Review, Economic History Society, vol. 67(3), pages 769-792, August.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hameeda A. AlMalki & Christopher M. Durugbo, 2023. "Systematic review of institutional innovation literature: towards a multi-level management model," Management Review Quarterly, Springer, vol. 73(2), pages 731-785, June.
    2. Pedro Lains, 2017. "Portugal’s wine globalization waves, 1750-2015," Working Papers 0113, European Historical Economics Society (EHES).
    3. Meloni, Giulia & Swinnen, Johan, 2018. "Trade and terroir. The political economy of the world’s first geographical indications," Food Policy, Elsevier, vol. 81(C), pages 1-20.
    4. Pinilla, Vicente & Serranoz, Raul, 2008. "The agricultural and food trade in the first globalisation: Spanish table wine exports 1871 to 1935 – a case study," Working Papers 42657, American Association of Wine Economists.
    5. Mariella, Vitantonio, 2022. "The agrarian origins of social capital," Journal of Economic Behavior & Organization, Elsevier, vol. 193(C), pages 543-568.
    6. Neil Rollings, 2007. "British business history: A review of the periodical literature for 2005," Business History, Taylor & Francis Journals, vol. 49(3), pages 271-292.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:bushst:v:50:y:2008:i:2:p:185-204. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/FBSH20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.