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Corporate social responsibility (CSR) and corporate diversification: do diversified production firms invest more in CSR?

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  • Shan Xu
  • Duchi Liu

Abstract

A diversification strategy increases the range of stakeholder demands and social issues related to a firm’s operation. Examining the consequence of production diversification strategy at a broader level, not only (short-term) financial performance but also long-term performance, as proxied by corporate social responsibility (CSR), is surprising. We show that a firm’s production diversification is associated with stronger engagement in CSR, particularly for unrelated diversification. And the higher level of diversification is, the more investment in CSR. Our findings lead to the interesting questions regarding diversification discount and the value of unrelated diversification, which has often been criticized because of its negative impact on short-term financial performance.

Suggested Citation

  • Shan Xu & Duchi Liu, 2017. "Corporate social responsibility (CSR) and corporate diversification: do diversified production firms invest more in CSR?," Applied Economics Letters, Taylor & Francis Journals, vol. 24(4), pages 254-257, February.
    • Handle: RePEc:taf:apeclt:v:24:y:2017:i:4:p:254-257
    DOI: 10.1080/13504851.2016.1181706
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    Cited by:

    1. Askarany, Davood & Spraakman, Gary, 2020. "Regional diversification and financial performance through an excess-capacity theory lens: A new explanation for mixed results," Technological Forecasting and Social Change, Elsevier, vol. 156(C).
    2. Ali Uyar & Mehmet Ali Koseoglu & Cemil Kuzey & Abdullah S Karaman, 2023. "Does firm strategy influence corporate social responsibility and firm performance? Evidence from the tourism industry," Tourism Economics, , vol. 29(5), pages 1272-1301, August.
    3. Manish Bansal, 2024. "Unpacking the drivers of earnings management in CSR firms: influence of investor risk perception," International Journal of Disclosure and Governance, Palgrave Macmillan, vol. 21(1), pages 127-142, March.
    4. Kiefner, Valentin & Mohr, Alexander & Schumacher, Christian, 2022. "Female executives and multinationals’ support of the UN's sustainable development goals," Journal of World Business, Elsevier, vol. 57(3).
    5. Na Shen & Kevin Au & Weiwen Li, 2020. "Strategic alignment of intangible assets: The role of corporate social responsibility," Asia Pacific Journal of Management, Springer, vol. 37(4), pages 1119-1139, December.
    6. Jing Wang & Zeyu Xing & Rui Zhang, 2023. "AI technology application and employee responsibility," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-17, December.
    7. Ma Zhong & Rong Xu & Xinyi Liao & Shuangli Zhang, 2019. "Do CSR Ratings Converge in China? A Comparison Between RKS and Hexun Scores," Sustainability, MDPI, vol. 11(14), pages 1-20, July.
    8. Xiaoyang Xu & Muhammad Imran & Muhammad Ayaz & Sonia Lohana, 2022. "The Mediating Role of Green Technology Innovation with Corporate Social Responsibility, Firm Financial, and Environmental Performance: The Case of Chinese Manufacturing Industries," Sustainability, MDPI, vol. 14(24), pages 1-20, December.
    9. Yang, Ann Shawing & Baasandorj, Suvd, 2017. "Exploring CSR and financial performance of full-service and low-cost air carriers," Finance Research Letters, Elsevier, vol. 23(C), pages 291-299.

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