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Longitudinal research - Entrepreneurial orientation impact, innovativeness, and business performance in Croatian companies

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  • Helena Šlogar

    (Libertas International University, Croatia)

Abstract

The research explores whether there were changes in the model of the impact that entrepreneurial orientation (EO) had on innovativeness and business performance in Croatian companies, in the 2016-2019 period. To analyse data, we used regression and covariance analysis. The results reveal that the impact of entrepreneurial orientation and proactiveness on innovativeness and business performance did not show a significant statistical change between the years 2016 and 2019 in Croatian companies. However, the impact of risk-taking on innovativeness showed a statistically significant change. The change in the impact of risk-taking on business performance, and the change in the impact that autonomy had on innovativeness and business performance, could not be statistically reliably established. The results can benefit companies to better understand the entrepreneurial orientation and thus to increase the level of innovativeness in their operations. In the long run, this leads to the market competitiveness of their company. The results also contribute to the development of scientific thoughts about entrepreneurial success as the ultimate goal of entrepreneurship. Besides its contribution to the research of entrepreneurship, this article has meaningful implications for policy-makers and managers.

Suggested Citation

  • Helena Šlogar, 2021. "Longitudinal research - Entrepreneurial orientation impact, innovativeness, and business performance in Croatian companies," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 9(2), pages 152-168, December.
    • Handle: RePEc:ssi:jouesi:v:9:y:2021:i:2:p:152-168
    DOI: 10.9770/jesi.2021.9.2(10)
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    References listed on IDEAS

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    More about this item

    Keywords

    innovativeness; Entrepreneurial Orientation; risk-taking; proactiveness; Croatian companies;
    All these keywords.

    JEL classification:

    • L26 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Entrepreneurship
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives
    • F10 - International Economics - - Trade - - - General

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