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Intention to pay for environmental services: a case study of tourism enterprises in the Mekong Delta, Vietnam

Author

Listed:
  • Nam Danh Nguyen

    (Thanh Dong University, Vietnam)

  • Lan Ngoc Thi Uong

    (Thanh Dong University, Vietnam)

Abstract

The study aims to analyze the factors influencing the intention of tourism enterprises in the Mekong Delta to pay for environmental services. The partial least squares structural equation modeling (PLS-SEM) was used to test the research hypotheses using data collected from 221 tourism enterprises in the Mekong Delta. The analysis conducted using SmartPLS 4.0 reveals that factors such as attitudes, subjective norms, perceived behavioral control, environmental concern, perceived green consumption, expectation of a good life, and government policies have a significant positive impact on the intention to pay for environmental services among tourism enterprises in the Mekong Delta. Based on these findings, the study provides implications and recommendations to encourage the intention to pay for environmental services among tourism enterprises in emerging economies like Vietnam. This study provides valuable insights for emerging economies to promote sustainable tourism development through environmental services.

Suggested Citation

  • Nam Danh Nguyen & Lan Ngoc Thi Uong, 2025. "Intention to pay for environmental services: a case study of tourism enterprises in the Mekong Delta, Vietnam," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 13(2), pages 451-463, December.
    • Handle: RePEc:ssi:jouesi:v:13:y:2025:i:2:p:451-463
    DOI: 10.9770/p3395468557
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    References listed on IDEAS

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    1. Francesco Testa & Gaia Pretner & Roberta Iovino & Guia Bianchi & Sara Tessitore & Fabio Iraldo, 2021. "Drivers to green consumption: a systematic review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 4826-4880, April.
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    Keywords

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    JEL classification:

    • C38 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Classification Methdos; Cluster Analysis; Principal Components; Factor Analysis
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • Q56 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics - - - Environment and Development; Environment and Trade; Sustainability; Environmental Accounts and Accounting; Environmental Equity; Population Growth

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