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Comparison of Consumer Attitudes Between Cyprus and Latvia: An Evaluation of Effect of Setting on Consumer Preferences in the Water Industry

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  • Jonathan Chenoweth

    ()

  • Julie Barnett
  • Tereza Capelos
  • Chris Fife-Schaw
  • Tanika Kelay

Abstract

Models approaching consumer expectations of their water supplier from a risk perspective suggest that consumers primarily and overwhelmingly want safe drinking water supply. In this study consumer preferences in the water sector are investigated in two contrasting case studies: Cyprus, where there have been significant quantity and continuity of supply issues, and Riga, where there have been water quality issues. While water quality is undoubtedly the main priority of water consumers in Riga, in Cyprus consumers indicate that they prioritise a more reliable service even though many are sufficiently dissatisfied with water quality that they do not drink the tap water. The analysis of consumer attitudes in the two case studies suggests that when water supply is unreliable, reliability takes precedence; once it is reliable quality issues come to the fore. Copyright Springer Science+Business Media B.V. 2010

Suggested Citation

  • Jonathan Chenoweth & Julie Barnett & Tereza Capelos & Chris Fife-Schaw & Tanika Kelay, 2010. "Comparison of Consumer Attitudes Between Cyprus and Latvia: An Evaluation of Effect of Setting on Consumer Preferences in the Water Industry," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 24(15), pages 4339-4358, December.
  • Handle: RePEc:spr:waterr:v:24:y:2010:i:15:p:4339-4358
    DOI: 10.1007/s11269-010-9662-4
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    References listed on IDEAS

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    1. Darla Hatton MacDonald & Mike Young, 2002. "Determining Customer Service Levels - Development of a Methodology Overarching Report," Natural Resource Management Economics 02_006, Policy and Economic Research Unit, CSIRO Land and Water, Adelaide, Australia.
    2. M. Aini & A. Fakhru'l-Razi & K. Siew Suan, 2001. "Water Crisis Management: Satisfaction Level, Effect and Coping of the Consumers," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 15(1), pages 31-39, February.
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    Cited by:

    1. Riikka P. Rajala & Tapio S. Katko & Gunta Springe, 2019. "Students’ Perceived Priorities on Water as a Human Right, Natural Resource, and Multiple Goods," Sustainability, MDPI, Open Access Journal, vol. 11(22), pages 1-17, November.

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