IDEAS home Printed from https://ideas.repec.org/a/spr/patien/v18y2025i3d10.1007_s40271-023-00671-6.html
   My bibliography  Save this article

Stated-Preference Survey Design and Testing in Health Applications

Author

Listed:
  • Deborah A. Marshall

    (University of Calgary)

  • Jorien Veldwijk

    (Erasmus University Rotterdam
    Erasmus University Rotterdam)

  • Ellen M. Janssen

    (Janssen Research and Development)

  • Shelby D. Reed

    (Duke University)

Abstract

Following the conceptualization of a well-formulated and relevant research question, selection of an appropriate stated-preference method, and related methodological issues, researchers are tasked with developing a survey instrument. A major goal of designing a stated-preference survey for health applications is to elicit high-quality data that reflect thoughtful responses from well-informed respondents. Achieving this goal requires researchers to design engaging surveys that maximize response rates, minimize hypothetical bias, and collect all the necessary information needed to answer the research question. Designing such a survey requires researchers to make numerous interrelated decisions that build upon the decision context, selection of attributes, and experimental design. Such decisions include considering the setting(s) and study population in which the survey will be administered, the format and mode of administration, and types of contextual information to collect. Development of a survey is an interactive process in which feedback from respondents should be collected and documented through qualitative pre-test interviews and pilot testing. This paper describes important issues to consider across all major steps required to design and test a stated-choice survey to elicit patient preferences for health preference research.

Suggested Citation

  • Deborah A. Marshall & Jorien Veldwijk & Ellen M. Janssen & Shelby D. Reed, 2025. "Stated-Preference Survey Design and Testing in Health Applications," The Patient: Patient-Centered Outcomes Research, Springer;International Academy of Health Preference Research, vol. 18(3), pages 187-197, May.
    • Handle: RePEc:spr:patien:v:18:y:2025:i:3:d:10.1007_s40271-023-00671-6
    DOI: 10.1007/s40271-023-00671-6
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s40271-023-00671-6
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s40271-023-00671-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Angela Fagerlin & Brian J. Zikmund-Fisher & Peter A. Ubel & Aleksandra Jankovic & Holly A. Derry & Dylan M. Smith, 2007. "Measuring Numeracy without a Math Test: Development of the Subjective Numeracy Scale," Medical Decision Making, , vol. 27(5), pages 672-680, September.
    2. Carissa Bonner & Lyndal J. Trevena & Wolfgang Gaissmaier & Paul K. J. Han & Yasmina Okan & Elissa Ozanne & Ellen Peters & Daniëlle Timmermans & Brian J. Zikmund-Fisher, 2021. "Current Best Practice for Presenting Probabilities in Patient Decision Aids: Fundamental Principles," Medical Decision Making, , vol. 41(7), pages 821-833, October.
    3. Yasmina Okan & Eva Janssen & Mirta Galesic & Erika A. Waters, 2019. "Using the Short Graph Literacy Scale to Predict Precursors of Health Behavior Change," Medical Decision Making, , vol. 39(3), pages 183-195, April.
    4. Klose, Thomas, 1999. "The contingent valuation method in health care," Health Policy, Elsevier, vol. 47(2), pages 97-123, May.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Rebecca Blase & Julia Meis-Harris & Birgitta Weltermann & Simone Dohle, 2024. "Icon Arrays for Medical Risk Communication: Do Icon Type and Color Influence Cardiovascular Risk Perception and Recall?," Medical Decision Making, , vol. 44(6), pages 661-673, August.
    2. Marie-Anne Durand & Renata W Yen & James O’Malley & Glyn Elwyn & Julien Mancini, 2020. "Graph literacy matters: Examining the association between graph literacy, health literacy, and numeracy in a Medicaid eligible population," PLOS ONE, Public Library of Science, vol. 15(11), pages 1-14, November.
    3. Rashmita Basu, 2013. "Willingness-to-pay to prevent Alzheimer’s disease: a contingent valuation approach," International Journal of Health Economics and Management, Springer, vol. 13(3), pages 233-245, December.
    4. Alene Sze Jing Yong & Yi Heng Lim & Mark Wing Loong Cheong & Ednin Hamzah & Siew Li Teoh, 2022. "Willingness-to-pay for cancer treatment and outcome: a systematic review," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 23(6), pages 1037-1057, August.
    5. Marc Fleurbaey & Stéphane Luchini & Christophe Muller & Erik Schokkaert, 2013. "Equivalent Income And Fair Evaluation Of Health Care," Health Economics, John Wiley & Sons, Ltd., vol. 22(6), pages 711-729, June.
    6. Chin, Alycia & VanEpps, Eric M. & Scholl, Brian & Nash, Steven, 2025. "How should I know? Lack of confidence biases stock market expectations toward zero," Journal of Economic Behavior & Organization, Elsevier, vol. 229(C).
    7. Yaniv Hanoch & Talya Miron-Shatz & Mary Himmelstein, 2010. "Genetic testing and risk interpretation: How do women understand lifetime risk results?," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 5(2), pages 116-123, April.
    8. Obinna Onwujekwe & Julia Fox-Rushby & Kara Hanson, 2008. "Construct Validity of the Bidding Game, Binary with Follow-up, and a Novel Structured Haggling Question Format in Determining Willingness to Pay for Insecticide-Treated Mosquito Nets," Medical Decision Making, , vol. 28(1), pages 90-101, January.
    9. Xiao-Hua Ying & Teh-Wei Hu & Jane Ren & Wen Chen & Ke Xu & Jin-Hui Huang, 2007. "Demand for private health insurance in Chinese urban areas," Health Economics, John Wiley & Sons, Ltd., vol. 16(10), pages 1041-1050.
    10. Powdthavee, Nattavudh & van den Berg, Bernard, 2011. "Putting different price tags on the same health condition: Re-evaluating the well-being valuation approach," Journal of Health Economics, Elsevier, vol. 30(5), pages 1032-1043.
    11. Lars Hein & Pete Roberts & Lucia Gonzalez, 2016. "Valuing a Statistical Life Year in Relation to Clean Air," Journal of Environmental Assessment Policy and Management (JEAPM), World Scientific Publishing Co. Pte. Ltd., vol. 18(04), pages 1-24, December.
    12. Laia Soler & Nicolas Borzykowski, 2021. "The costs of celiac disease: a contingent valuation in Switzerland," The European Journal of Health Economics, Springer;Deutsche Gesellschaft für Gesundheitsökonomie (DGGÖ), vol. 22(9), pages 1487-1505, December.
    13. Hugh Gravelle & Dave Smith, 2001. "Discounting for health effects in cost–benefit and cost‐effectiveness analysis," Health Economics, John Wiley & Sons, Ltd., vol. 10(7), pages 587-599, October.
    14. Carola Braun & Katrin Rehdanz & Ulrich Schmidt, 2016. "Validity of Willingness to Pay Measures under Preference Uncertainty," PLOS ONE, Public Library of Science, vol. 11(4), pages 1-17, April.
    15. Stortz, Laura & Lee, Yu Na & Von Massow, Michael, 2020. "Do Front-of-Package Warning Labels Reduce Demand for Foods ‘High In’ Saturated Fat, Sugar, or Sodium?," 2020 Annual Meeting, July 26-28, Kansas City, Missouri 304581, Agricultural and Applied Economics Association.
    16. Laura D. Scherer & Krithika Suresh & Carmen L. Lewis & Kirsten J. McCaffery & Jolyn Hersch & Joseph N. Cappella & Brad Morse & Channing E. Tate & Bridget S. Mosley & Sarah Schmiege & Marilyn M. Schapi, 2023. "Assessing and Understanding Reactance, Self-Exemption, Disbelief, Source Derogation and Information Conflict in Reaction to Overdiagnosis in Mammography Screening: Scale Development and Preliminary Va," Medical Decision Making, , vol. 43(7-8), pages 789-802, October.
    17. Richard D. Smith, 2007. "The role of 'reference goods' in contingent valuation: should we help respondents to 'construct' their willingness to pay?," Health Economics, John Wiley & Sons, Ltd., vol. 16(12), pages 1319-1332.
    18. Ogunmodede, Adewale M. & Tambo, Justice A. & Adeleke, Adetunji T. & Gulak, Dominic M & Ogunsanwo, Mary O., 2021. "Farmers' willingness to pay towards the sustainability of plant clinics: Evidence from Bangladesh, Rwanda and Zambia," 2021 Conference, August 17-31, 2021, Virtual 315074, International Association of Agricultural Economists.
    19. Branden B. Johnson & Adam M. Finkel, 2016. "Public Perceptions of Regulatory Costs, Their Uncertainty and Interindividual Distribution," Risk Analysis, John Wiley & Sons, vol. 36(6), pages 1148-1170, June.
    20. Laura J. Damschroder & Peter A. Ubel & Jason Riis & Dylan M. Smith, 2007. "An alternative approach for eliciting willingness-to-pay: A randomized Internet trial," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 2, pages 96-106, April.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:patien:v:18:y:2025:i:3:d:10.1007_s40271-023-00671-6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.