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Bridging Marketing and Economics: Introduction to Special Issue

Author

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  • Susumu Imai

    (Hokkaido University)

  • Yuka Ohno

    (Hokkaido University)

Abstract

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  • Susumu Imai & Yuka Ohno, 2018. "Bridging Marketing and Economics: Introduction to Special Issue," The Japanese Economic Review, Springer, vol. 69(3), pages 255-257, September.
    • Handle: RePEc:spr:jecrev:v:69:y:2018:i:3:d:10.1111_jere.12192
    DOI: 10.1111/jere.12192
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    References listed on IDEAS

    as
    1. Igal Hendel & Aviv Nevo, 2006. "Measuring the Implications of Sales and Consumer Inventory Behavior," Econometrica, Econometric Society, vol. 74(6), pages 1637-1673, November.
    2. Igal Hendel & Aviv Nevo, 2006. "Sales and consumer inventory," RAND Journal of Economics, RAND Corporation, vol. 37(3), pages 543-561, September.
    3. Thierry Magnac & David Thesmar, 2002. "Identifying Dynamic Discrete Decision Processes," Econometrica, Econometric Society, vol. 70(2), pages 801-816, March.
    4. Igal Hendel & Aviv Nevo, 2006. "Sales and Consumer Inventory," RAND Journal of Economics, The RAND Corporation, vol. 37(3), pages 543-561, Autumn.
    5. Tülin Erdem & Susumu Imai & Michael Keane, 2003. "Brand and Quantity Choice Dynamics Under Price Uncertainty," Quantitative Marketing and Economics (QME), Springer, vol. 1(1), pages 5-64, March.
    6. Tülin Erdem & Michael P. Keane, 1996. "Decision-Making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets," Marketing Science, INFORMS, vol. 15(1), pages 1-20.
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