IDEAS home Printed from https://ideas.repec.org/a/spr/irpnmk/v16y2019i1d10.1007_s12208-019-00222-6.html
   My bibliography  Save this article

Consumer health risk awareness model of RF-EMF exposure from mobile phones and base stations: An exploratory study

Author

Listed:
  • Rojalin Pradhan

    (Indian Institute of Technology Delhi)

  • Mahim Sagar

    (Indian Institute of Technology Delhi)

  • Tushar Pandey

    (Indian Institute of Technology Delhi)

  • Ishwar Prasad

    (Indian Institute of Technology Delhi)

Abstract

Wireless Communication has become an integral part of our daily lives especially the use of mobile phones has increased drastically in the past decade. But this technology has also raised some concerns among certain group of people where the concerns are mainly regarding the radiofrequency electromagnetic field (RF-EMF) exposure from mobile phones and base stations. It is believed that RF-EMF exposure from mobile phones and base stations is affecting human health. This paper seeks to develop a model on consumer health risk awareness of RF-EMF exposure from mobile phones and base stations, where we have made use of grounded theory method (GTM) and total interpretive structural modelling (TISM). GTM has been used to identify the factors influencing consumer’s awareness on health risk related issues towards RF-EMF exposure and TISM was used to establish relationship between these factors and subsequently developed a hierarchical model to improve consumer awareness in context of perceived health risks associated with it. This model is developed on the premise of informed choice, aware consumer and safer absorption of technology. This model could have high social impact for all the stakeholders in the telecommunication industry (regulator, telecom service provider and consumer).

Suggested Citation

  • Rojalin Pradhan & Mahim Sagar & Tushar Pandey & Ishwar Prasad, 2019. "Consumer health risk awareness model of RF-EMF exposure from mobile phones and base stations: An exploratory study," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 16(1), pages 125-145, March.
  • Handle: RePEc:spr:irpnmk:v:16:y:2019:i:1:d:10.1007_s12208-019-00222-6
    DOI: 10.1007/s12208-019-00222-6
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s12208-019-00222-6
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s12208-019-00222-6?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Marie-Eve Cousin & Michael Siegrist, 2010. "Risk perception of mobile communication: a mental models approach," Journal of Risk Research, Taylor & Francis Journals, vol. 13(5), pages 599-620, July.
    2. Peter M. Wiedemann & Andrea T. Thalmann & Markus A. Grutsch & Holger Schütz, 2006. "The Impacts of Precautionary Measures and the Disclosure of Scientific Uncertainty on EMF Risk Perception and Trust," Journal of Risk Research, Taylor & Francis Journals, vol. 9(4), pages 361-372, June.
    3. Dong Jenn Yang, 2018. "Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(3), pages 315-332, September.
    4. Beales, Howard, et al, 1981. "Consumer Search and Public Policy," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 8(1), pages 11-22, June.
    5. Bourgeois, Jacques C & Barnes, James G, 1979. "Viability and Profile of the Consumerist Segment," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 5(4), pages 217-228, March.
    6. Leeka Kheifets & John Swanson & Shaiela Kandel & Timothy F. Malloy, 2010. "Risk Governance for Mobile Phones, Power Lines, and Other EMF Technologies," Risk Analysis, John Wiley & Sons, vol. 30(10), pages 1481-1494, October.
    7. Zoltán Veres & Erzsébet Hetesi & Márton Vilmányi, 2009. "Competences versus risk reduction in higher education," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 6(1), pages 51-61, June.
    8. Eugene A. Rosa, 1998. "Metatheoretical foundations for post-normal risk," Journal of Risk Research, Taylor & Francis Journals, vol. 1(1), pages 15-44, January.
    9. Branden B. Johnson, 2002. "Risk Communication: A Mental Models Approach," Risk Analysis, John Wiley & Sons, vol. 22(4), pages 813-814, August.
    10. Branden B. Johnson, 2003. "Further Notes on Public Response to Uncertainty in Risks and Science," Risk Analysis, John Wiley & Sons, vol. 23(4), pages 781-789, August.
    11. Ellen Van Kleef & Arnout R. H. Fischer & Moin Khan & Lynn J. Frewer, 2010. "Risk and Benefit Perceptions of Mobile Phone and Base Station Technology in Bangladesh," Risk Analysis, John Wiley & Sons, vol. 30(6), pages 1002-1015, June.
    12. Nicolás C. Bronfman & Luis A. Cifuentes, 2003. "Risk Perception in a Developing Country: The Case of Chile," Risk Analysis, John Wiley & Sons, vol. 23(6), pages 1271-1285, December.
    13. Michael Siegrist & Timothy C. Earle & Heinz Gutscher & Carmen Keller, 2005. "Perception of Mobile Phone and Base Station Risks," Risk Analysis, John Wiley & Sons, vol. 25(5), pages 1253-1264, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Arun Kumar Deshmukh & Ashutosh Mohan & Ishi Mohan, 2022. "Goods and Services Tax (GST) Implementation in India: A SAP–LAP–Twitter Analytic Perspective," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 23(2), pages 165-183, June.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Christoph Boehmert & Peter Wiedemann & Rodney Croft, 2016. "Improving Precautionary Communication in the EMF Field? Effects of Making Messages Consistent and Explaining the Effectiveness of Precautions," IJERPH, MDPI, vol. 13(10), pages 1-18, October.
    2. Marie‐Eve Cousin & Michael Siegrist, 2011. "Cell Phones and Health Concerns: Impact of Knowledge and Voluntary Precautionary Recommendations," Risk Analysis, John Wiley & Sons, vol. 31(2), pages 301-311, February.
    3. Peter M. Wiedemann & Holger Schuetz & Franziska Boerner & Martin Clauberg & Rodney Croft & Rajesh Shukla & Toshiko Kikkawa & Ray Kemp & Jan M. Gutteling & Barney de Villiers & Flavia N. da Silva Medei, 2013. "When Precaution Creates Misunderstandings: The Unintended Effects of Precautionary Information on Perceived Risks, the EMF Case," Risk Analysis, John Wiley & Sons, vol. 33(10), pages 1788-1801, October.
    4. Christoph Boehmert & Peter Wiedemann & Jonathon Pye & Rodney Croft, 2017. "The Effects of Precautionary Messages about Electromagnetic Fields from Mobile Phones and Base Stations Revisited: The Role of Recipient Characteristics," Risk Analysis, John Wiley & Sons, vol. 37(3), pages 583-597, March.
    5. Liesbeth Claassen & Ann Bostrom & Danielle R.M. Timmermans, 2016. "Focal points for improving communications about electromagnetic fields and health: a mental models approach," Journal of Risk Research, Taylor & Francis Journals, vol. 19(2), pages 246-269, February.
    6. Julie Olivero & Pierre Batteau, 2012. "Les risques industrialo-environnementaux perçus par les entreprises et impacts sur les décisions en matière de gestion. Etude exploratoire sur les bassins industriels de Gardanne et de Fos-Berre," Post-Print hal-02274494, HAL.
    7. Xuemei Fang & Liang Cao & Luyi Zhang & Binbin Peng, 2023. "Risk perception and resistance behavior intention of residents living near chemical industry parks: an empirical analysis in China," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 115(2), pages 1655-1675, January.
    8. Raquel Ramirez-Vazquez & Jesus Gonzalez-Rubio & Isabel Escobar & Carmen del Pilar Suarez Rodriguez & Enrique Arribas, 2021. "Personal Exposure Assessment to Wi-Fi Radiofrequency Electromagnetic Fields in Mexican Microenvironments," IJERPH, MDPI, vol. 18(4), pages 1-20, February.
    9. Ellen Van Kleef & Arnout R. H. Fischer & Moin Khan & Lynn J. Frewer, 2010. "Risk and Benefit Perceptions of Mobile Phone and Base Station Technology in Bangladesh," Risk Analysis, John Wiley & Sons, vol. 30(6), pages 1002-1015, June.
    10. Simone Dohle & Carmen Keller & Michael Siegrist, 2012. "Fear and anger: antecedents and consequences of emotional responses to mobile communication," Journal of Risk Research, Taylor & Francis Journals, vol. 15(4), pages 435-446, April.
    11. Nicolás C. Bronfman & Luis Abdón Cifuentes & Michael L. deKay & Henry H. Willis, 2007. "Accounting for Variation in the Explanatory Power of the Psychometric Paradigm: The Effects of Aggregation and Focus," Journal of Risk Research, Taylor & Francis Journals, vol. 10(4), pages 527-554, June.
    12. Nicolás Bronfman & Pamela Cisternas & Esperanza López-Vázquez & Luis Cifuentes, 2016. "Trust and risk perception of natural hazards: implications for risk preparedness in Chile," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 81(1), pages 307-327, March.
    13. Angela Bearth & Marie‐Eve Cousin & Michael Siegrist, 2016. "“The Dose Makes the Poison”: Informing Consumers About the Scientific Risk Assessment of Food Additives," Risk Analysis, John Wiley & Sons, vol. 36(1), pages 130-144, January.
    14. Govindan, Mini & Ram Mohan, M.P., 2021. "Exploring Gender Perceptions of Nuclear Energy in India," IIMA Working Papers WP 2021-11-06, Indian Institute of Management Ahmedabad, Research and Publication Department.
    15. Henry H. Willis & Michael L. DeKay & Baruch Fischhoff & M. Granger Morgan, 2005. "Aggregate, Disaggregate, and Hybrid Analyses of Ecological Risk Perceptions," Risk Analysis, John Wiley & Sons, vol. 25(2), pages 405-428, April.
    16. Julie Olivero & Pierre Batteau, 2013. "L'entreprise face aux risques environnementaux : Enquête sur la gestion de 196 établissements industriels dans cinq agglomérations littorales en France," Post-Print hal-02274469, HAL.
    17. Mei‐Chih Meg Tseng & Yi‐Ping Lin & Fu‐Chang Hu & Tsun‐Jen Cheng, 2013. "Risks Perception of Electromagnetic Fields in Taiwan: The Influence of Psychopathology and the Degree of Sensitivity to Electromagnetic Fields," Risk Analysis, John Wiley & Sons, vol. 33(11), pages 2002-2012, November.
    18. Zhongqiong Qu & Yiming Lu & Zhiqiu Jiang & Ellen Bassett & Tao Tan, 2018. "A Psychological Approach to ‘Public Perception’ of Land-Use Planning: A Case Study of Jiangsu Province, China," Sustainability, MDPI, vol. 10(9), pages 1-20, August.
    19. Michael K. Lindell & Seong Nam Hwang, 2008. "Households' Perceived Personal Risk and Responses in a Multihazard Environment," Risk Analysis, John Wiley & Sons, vol. 28(2), pages 539-556, April.
    20. Rita Ferreira Gomes & Beatriz Casais, 2018. "Feelings generated by threat appeals in social marketing: text and emoji analysis of user reactions to anorexia nervosa campaigns in social media," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 15(4), pages 591-607, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:irpnmk:v:16:y:2019:i:1:d:10.1007_s12208-019-00222-6. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.