IDEAS home Printed from https://ideas.repec.org/a/spr/intemj/v21y2025i1d10.1007_s11365-024-01043-8.html
   My bibliography  Save this article

X, How can you bring citizens closer to their city councils?

Author

Listed:
  • Alba Garrote-Quintana

    (Universidad Rey Juan Carlos)

  • Elena Urquía-Grande

    (Universidad Complutense de Madrid)

  • María Luisa Delgado-Jalón

    (Universidad Rey Juan Carlos)

Abstract

This article seeks to analyze the relationship between city councils and citizens through social media to determine which variables affect the city council’s activity on social media and citizens’ engagement. We perform a comparative study of 17 city councils throughout Spain, one for each region’s most populated municipality. The methodology used is quantitative and content analysis of interactions on social media between citizens and local government. We collect the data from social media, analyzing X (formerly Twitter) posts of the city councils selected before municipal elections held in May 2023. We considered reach, creation policy, responsiveness, media type and content topic in the posts published on the city council’s X (formerly Twitter) account. Results shows that quantity of publication doesn’t always translate to efficacy in terms of citizen engagement and that smaller cities tend to publish less tweets daily, but in average have more reach (view counts) and engagement (Likes, comments and retweets). In term of transparency, results show no relationship with engagement. Its practical contribution stems from best municipalities performance identification that are used for benchmarking purposes, and those who can ameliorate their engagement index.

Suggested Citation

  • Alba Garrote-Quintana & Elena Urquía-Grande & María Luisa Delgado-Jalón, 2025. "X, How can you bring citizens closer to their city councils?," International Entrepreneurship and Management Journal, Springer, vol. 21(1), pages 1-28, December.
    • Handle: RePEc:spr:intemj:v:21:y:2025:i:1:d:10.1007_s11365-024-01043-8
    DOI: 10.1007/s11365-024-01043-8
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s11365-024-01043-8
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.
    File URL: https://libkey.io/10.1007/s11365-024-01043-8?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Grover, Purva & Kar, Arpan Kumar & Davies, Gareth, 2018. "“Technology enabled Health” – Insights from twitter analytics with a socio-technical perspective," International Journal of Information Management, Elsevier, vol. 43(C), pages 85-97.
    2. Alejandro Sáez-Martín & Juana Alonso-Cañadas & Federico Galán-Valdivieso & Carmen Caba-Pérez, 2018. "Citizens’ Engagement in Local Government in a New Political Scenario: Emergent vs. Traditional Parties," Public Administration and Information Technology, in: Mehmet Zahid Sobacı & İbrahim Hatipoğlu (ed.), Sub-National Democracy and Politics Through Social Media, chapter 0, pages 107-128, Springer.
    3. Yogesh K. Dwivedi & Nripendra P. Rana & Anand Jeyaraj & Marc Clement & Michael D. Williams, 2019. "Re-examining the Unified Theory of Acceptance and Use of Technology (UTAUT): Towards a Revised Theoretical Model," Information Systems Frontiers, Springer, vol. 21(3), pages 719-734, June.
    4. Giacomo Manetti & Marco Bellucci, 2016. "The use of social media for engaging stakeholders in sustainability reporting," Accounting, Auditing & Accountability Journal, Emerald Group Publishing Limited, vol. 29(6), pages 985-1011, August.
    5. Brown, Judy, 2009. "Democracy, sustainability and dialogic accounting technologies: Taking pluralism seriously," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 20(3), pages 313-342.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alexander, Anna & Pilonato, Silvia & Redigolo, Giulia, 2023. "Do institutional donors value social media activity and engagement? Empirical evidence on Italian non-profit grantees," The British Accounting Review, Elsevier, vol. 55(5).
    2. Ghio, Alessandro & McGuigan, Nicholas & Powell, Lisa, 2023. "The Queering Accounting Manifesto," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 90(C).
    3. Rambaud, Alexandre & Richard, Jacques, 2015. "The “Triple Depreciation Line” instead of the “Triple Bottom Line”: Towards a genuine integrated reporting," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 33(C), pages 92-116.
    4. Haibei Chen & Xianglian Zhao, 2023. "Use intention of green financial security intelligence service based on UTAUT," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 25(10), pages 10709-10742, October.
    5. Scobie, Matthew & Lee, Bill & Smyth, Stewart, 2023. "Grounded accountability and Indigenous self-determination," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 92(C).
    6. Islam, Muhammad Azizul & Deegan, Craig & Haque, Shamima, 2021. "Corporate human rights performance and moral power: A study of retail MNCs’ supply chains in Bangladesh," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 74(C).
    7. Everett, Jeff & Shiraz Rahaman, Abu & Neu, Dean & Saxton, Gregory, 2024. "Letters to the editor, institutional experimentation, and the public accounting professional," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 99(C).
    8. Iyer, Pooja & Bright, Laura F., 2024. "Navigating a paradigm shift: Technology and user acceptance of big data and artificial intelligence among advertising and marketing practitioners," Journal of Business Research, Elsevier, vol. 180(C).
    9. Syed Imran Zaman & Sharfuddin Ahmed Khan & Sahar Qabool & Himanshu Gupta, 2023. "How digitalization in banking improve service supply chain resilience of e-commerce sector? a technological adoption model approach," Operations Management Research, Springer, vol. 16(2), pages 904-930, June.
    10. Cristopher Siegfried Kopplin, 2021. "Two heads are better than one: matchmaking tools in coworking spaces," Review of Managerial Science, Springer, vol. 15(4), pages 1045-1069, May.
    11. Blackburn, Nivea & Brown, Judy & Dillard, Jesse & Hooper, Val, 2014. "A dialogical framing of AIS–SEA design," International Journal of Accounting Information Systems, Elsevier, vol. 15(2), pages 83-101.
    12. Noor Irliana Mohd Rahim & Noorminshah A. Iahad & Ahmad Fadhil Yusof & Mohammed A. Al-Sharafi, 2022. "AI-Based Chatbots Adoption Model for Higher-Education Institutions: A Hybrid PLS-SEM-Neural Network Modelling Approach," Sustainability, MDPI, vol. 14(19), pages 1-22, October.
    13. Chia-Chien Hsu & Brian Sandford & Chia-Ju Ling & Ching-Torng Lin, 2021. "Can the Unified Theory of Acceptance and Use of Technology (UTAUT) Help Explain Subjective Well-Being in Senior Citizens due to Gateball Participation?," IJERPH, MDPI, vol. 18(17), pages 1-15, August.
    14. Byung-Jik Kim & Julak Lee, 2024. "The mental health implications of artificial intelligence adoption: the crucial role of self-efficacy," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-15, December.
    15. Macchioni, Riccardo & Prisco, Martina & Zagaria, Claudia, 2024. "The value relevance of voluntary disclosure through social media platforms: Evidence from European Union listed firms," Socio-Economic Planning Sciences, Elsevier, vol. 93(C).
    16. Lee, Bill & Carlisle, Liam, 2024. "Interpreting an escape from an eviction trap as a social account: A Gramscian reading of a credit union’s policies in support of social housing tenants," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 98(C).
    17. Anselm Schneider, 2015. "Reflexivity in Sustainability Accounting and Management: Transcending the Economic Focus of Corporate Sustainability," Journal of Business Ethics, Springer, vol. 127(3), pages 525-536, March.
    18. Yara Consuelo Cintra & Jim Haslam & Fernanda Filgueiras Sauerbronn, 2022. "Developing Appreciation of Emancipatory Accounting through Empirical Research: Issues of Method," RAC - Revista de Administração Contemporânea (Journal of Contemporary Administration), ANPAD - Associação Nacional de Pós-Graduação e Pesquisa em Administração, vol. 26(sup2022), pages 210009-2100.
    19. Gray, Rob, 2013. "Back to basics: What do we mean by environmental (and social) accounting and what is it for?—A reaction to Thornton," CRITICAL PERSPECTIVES ON ACCOUNTING, Elsevier, vol. 24(6), pages 459-468.
    20. Vitiana L'Abate & Nicola Raimo & Francesco Albergo & Filippo Vitolla, 2024. "Social media to disseminate circular economy information. An empirical analysis on Twitter," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(1), pages 528-539, January.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:intemj:v:21:y:2025:i:1:d:10.1007_s11365-024-01043-8. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.