IDEAS home Printed from https://ideas.repec.org/a/spr/infosf/v26y2024i1d10.1007_s10796-023-10370-0.html
   My bibliography  Save this article

Multidimensional Author Profiling for Social Business Intelligence

Author

Listed:
  • Indira Lanza-Cruz

    (Universitat Jaume I)

  • Rafael Berlanga

    (Universitat Jaume I)

  • María José Aramburu

    (Universitat Jaume I)

Abstract

This paper presents a novel author profiling method specially aimed at classifying social network users into the multidimensional perspectives for social business intelligence (SBI) applications. In this scenario, being the user profiles defined on demand for each particular SBI application, we cannot assume the existence of labelled datasets for training purposes. Thus, we propose an unsupervised method to obtain the required labelled datasets for training the profile classifiers. Contrary to other author profiling approaches in the literature, we only make use of the users’ descriptions, which are usually part of the metadata posts. We exhaustively evaluated the proposed method under four different tasks for multidimensional author profiling along with state-of-the-art text classifiers. We achieved performances around 88% and 98% of F1 score for a gold standard and a silver standard datasets respectively. Additionally, we compare our results to other supervised approaches previously proposed for two of our tasks, getting very close performances despite using an unsupervised method. To the best of our knowledge, this is the first method designed to label user profiles in an unsupervised way for training profile classifiers with a similar performance to fully supervised ones.

Suggested Citation

  • Indira Lanza-Cruz & Rafael Berlanga & María José Aramburu, 2024. "Multidimensional Author Profiling for Social Business Intelligence," Information Systems Frontiers, Springer, vol. 26(1), pages 195-215, February.
  • Handle: RePEc:spr:infosf:v:26:y:2024:i:1:d:10.1007_s10796-023-10370-0
    DOI: 10.1007/s10796-023-10370-0
    as

    Download full text from publisher

    File URL: http://link.springer.com/10.1007/s10796-023-10370-0
    File Function: Abstract
    Download Restriction: Access to the full text of the articles in this series is restricted.

    File URL: https://libkey.io/10.1007/s10796-023-10370-0?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. María José Aramburu & Rafael Berlanga & Indira Lanza, 2020. "Social Media Multidimensional Analysis for Intelligent Health Surveillance," IJERPH, MDPI, vol. 17(7), pages 1-17, March.
    2. Upendra Kumar & Aishwarya N. Reganti & Tushar Maheshwari & Tanmoy Chakroborty & Björn Gambäck & Amitava Das, 2018. "Inducing Personalities and Values from Language Use in Social Network Communities," Information Systems Frontiers, Springer, vol. 20(6), pages 1219-1240, December.
    3. Luke Sloan & Jeffrey Morgan & Pete Burnap & Matthew Williams, 2015. "Who Tweets? Deriving the Demographic Characteristics of Age, Occupation and Social Class from Twitter User Meta-Data," PLOS ONE, Public Library of Science, vol. 10(3), pages 1-20, March.
    4. DunLu Peng & YinRui Wang & Cong Liu & Zhang Chen, 2020. "TL-NER: A Transfer Learning Model for Chinese Named Entity Recognition," Information Systems Frontiers, Springer, vol. 22(6), pages 1291-1304, December.
    5. Rafael Berlanga & Lisette García-Moya & Victoria Nebot & María José Aramburu & Ismael Sanz & Dolores María Llidó, 2015. "SLOD-BI: An Open Data Infrastructure for Enabling Social Business Intelligence," International Journal of Data Warehousing and Mining (IJDWM), IGI Global, vol. 11(4), pages 1-28, October.
    6. Javier Rodríguez‐Vidal & Jorge Carrillo‐de‐Albornoz & Julio Gonzalo & Laura Plaza, 2021. "Authority and priority signals in automatic summary generation for online reputation management," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 72(5), pages 583-594, May.
    7. Reema Aswani & Arpan Kumar Kar & P. Vigneswara Ilavarasan, 2018. "Detection of Spammers in Twitter marketing: A Hybrid Approach Using Social Media Analytics and Bio Inspired Computing," Information Systems Frontiers, Springer, vol. 20(3), pages 515-530, June.
    8. Jyoti Choudrie & Shruti Patil & Ketan Kotecha & Nikhil Matta & Ilias Pappas, 2021. "Applying and Understanding an Advanced, Novel Deep Learning Approach: A Covid 19, Text Based, Emotions Analysis Study," Information Systems Frontiers, Springer, vol. 23(6), pages 1431-1465, December.
    9. Xiong Zhang & Alex Tsang & Wei T. Yue & Michael Chau, 2015. "The classification of hackers by knowledge exchange behaviors," Information Systems Frontiers, Springer, vol. 17(6), pages 1239-1251, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Manu Sharma & Sudhanshu Joshi & Sunil Luthra & Anil Kumar, 2024. "Impact of Digital Assistant Attributes on Millennials’ Purchasing Intentions: A Multi-Group Analysis using PLS-SEM, Artificial Neural Network and fsQCA," Information Systems Frontiers, Springer, vol. 26(3), pages 943-966, June.
    2. María José Aramburu & Rafael Berlanga & Indira Lanza-Cruz, 2024. "A Data Quality Multidimensional Model for Social Media Analysis," Business & Information Systems Engineering: The International Journal of WIRTSCHAFTSINFORMATIK, Springer;Gesellschaft für Informatik e.V. (GI), vol. 66(6), pages 667-689, December.
    3. Vinay Singh & Brijesh Nanavati & Arpan Kumar Kar & Agam Gupta, 2023. "How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach," Information Systems Frontiers, Springer, vol. 25(4), pages 1621-1638, August.
    4. A. J. Burns & Clay Posey & James F. Courtney & Tom L. Roberts & Prabhashi Nanayakkara, 0. "Organizational information security as a complex adaptive system: insights from three agent-based models," Information Systems Frontiers, Springer, vol. 0, pages 1-16.
    5. Ghouri, Arsalan Mujahid & Mani, Venkatesh & Haq, Mirza Amin ul & Kamble, Sachin S., 2022. "The micro foundations of social media use: Artificial intelligence integrated routine model," Journal of Business Research, Elsevier, vol. 144(C), pages 80-92.
    6. Christian Meske & Enrico Bunde, 2023. "Design Principles for User Interfaces in AI-Based Decision Support Systems: The Case of Explainable Hate Speech Detection," Information Systems Frontiers, Springer, vol. 25(2), pages 743-773, April.
    7. Mohammad Alamgir Hossain & Md. Maruf Hossan Chowdhury & Ilias O. Pappas & Bhimaraya Metri & Laurie Hughes & Yogesh K. Dwivedi, 2023. "Fake news on Facebook and their impact on supply chain disruption during COVID-19," Annals of Operations Research, Springer, vol. 327(2), pages 683-711, August.
    8. Yang, Zaoli & Wu, Qingyang & Venkatachalam, K. & Li, Yuchen & Xu, Bing & Trojovský, Pavel, 2022. "Topic identification and sentiment trends in Weibo and WeChat content related to intellectual property in China," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    9. Xiongfei Cao & Ali Nawaz Khan & Ahsan Ali & Naseer Abbas Khan, 0. "Consequences of Cyberbullying and Social Overload while Using SNSs: A Study of Users’ Discontinuous Usage Behavior in SNSs," Information Systems Frontiers, Springer, vol. 0, pages 1-14.
    10. Abu Bashar & Mohammad Wasiq & Brighton Nyagadza & Eugine Tafadzwa Maziriri, 2024. "Emerging trends in social media marketing: a retrospective review using data mining and bibliometric analysis," Future Business Journal, Springer, vol. 10(1), pages 1-16, December.
    11. Nafei Zhu & Baocun Chen & Siyu Wang & Da Teng & Jingsha He, 2022. "Ontology-Based Approach for the Measurement of Privacy Disclosure," Information Systems Frontiers, Springer, vol. 24(5), pages 1689-1707, October.
    12. Mohina Gandhi & Arpan Kumar Kar & Sanjit Kumar Roy, 2024. "Managing Industrial Innovation Communications on Social Media Platforms for Effective User Engagement," Information Systems Frontiers, Springer, vol. 26(4), pages 1417-1434, August.
    13. Xiongfei Cao & Ali Nawaz Khan & Ahsan Ali & Naseer Abbas Khan, 2020. "Consequences of Cyberbullying and Social Overload while Using SNSs: A Study of Users’ Discontinuous Usage Behavior in SNSs," Information Systems Frontiers, Springer, vol. 22(6), pages 1343-1356, December.
    14. Xiu-Kin Loh & Voon-Hsien Lee & Xiu-Ming Loh & Garry Wei-Han Tan & Keng-Boon Ooi & Yogesh K. Dwivedi, 2022. "The Dark Side of Mobile Learning via Social Media: How Bad Can It Get?," Information Systems Frontiers, Springer, vol. 24(6), pages 1887-1904, December.
    15. Ngai, Eric W.T. & Wu, Yuanyuan, 2022. "Machine learning in marketing: A literature review, conceptual framework, and research agenda," Journal of Business Research, Elsevier, vol. 145(C), pages 35-48.
    16. Yogesh K. Dwivedi & Gerald Kelly & Marijn Janssen & Nripendra P. Rana & Emma L. Slade & Marc Clement, 2018. "Social Media: The Good, the Bad, and the Ugly," Information Systems Frontiers, Springer, vol. 20(3), pages 419-423, June.
    17. Arora, Anuja & Bansal, Shivam & Kandpal, Chandrashekhar & Aswani, Reema & Dwivedi, Yogesh, 2019. "Measuring social media influencer index- insights from facebook, Twitter and Instagram," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 86-101.
    18. Ludovico Boratto & Salvatore Carta & Andreas Kaltenbrunner & Matteo Manca, 2018. "Guest Editorial: Behavioral-Data Mining in Information Systems and the Big Data Era," Information Systems Frontiers, Springer, vol. 20(6), pages 1153-1156, December.
    19. Abdulla H. Fetais & Raed S. Algharabat & Abdullah Aljafari & Nripendra P. Rana, 2023. "Do Social Media Marketing Activities Improve Brand Loyalty? An Empirical Study on Luxury Fashion Brands," Information Systems Frontiers, Springer, vol. 25(2), pages 795-817, April.
    20. Irina Wedel & Michael Palk & Stefan Voß, 2022. "A Bilingual Comparison of Sentiment and Topics for a Product Event on Twitter," Information Systems Frontiers, Springer, vol. 24(5), pages 1635-1646, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:spr:infosf:v:26:y:2024:i:1:d:10.1007_s10796-023-10370-0. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sonal Shukla or Springer Nature Abstracting and Indexing (email available below). General contact details of provider: http://www.springer.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.