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Cognitive modeling of socially transmitted affordances: a computational model of behavioral adoption tested against archival data from the Stanford Prison Experiment

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  • Benjamin D. Nye

    (University of Pennsylvania)

Abstract

Social learning and adoption of new affordances govern the rise of new a variety of behaviors, from actions as mundane as dance steps to those as dangerous as new ways to make improvised explosive device (IED) detonators. Traditional diffusion models and social network structures fail to adequately explain who would be likely to imitate new behavior and why some agents adopt the behavior while others do not. To address this gap, a cognitive model was designed that represents well-known socio-cognitive factors of attention, social influence, and motivation that influence learning and adoption of new behavior. This model was implemented in the Performance Moderator Function Server (PMFServ) agent-based cognitive architecture, enabling the creation of simulations where affordances spread memetically through cognitive mechanisms. This approach models facets of behavioral adoption that have not been explored by existing architectures: unintentional learning, multi-layered social and environmental attention cues, and contextual adoption. To examine the effectiveness of this model, its performance was tested against data from the Stanford Prison Experiment collected from the Archives of the History of American Psychology.

Suggested Citation

  • Benjamin D. Nye, 2014. "Cognitive modeling of socially transmitted affordances: a computational model of behavioral adoption tested against archival data from the Stanford Prison Experiment," Computational and Mathematical Organization Theory, Springer, vol. 20(3), pages 302-337, September.
    • Handle: RePEc:spr:comaot:v:20:y:2014:i:3:d:10.1007_s10588-013-9162-1
    DOI: 10.1007/s10588-013-9162-1
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    References listed on IDEAS

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    1. Robert Axelrod, 1997. "Advancing the Art of Simulation in the Social Sciences," Working Papers 97-05-048, Santa Fe Institute.
    2. Axelrod, Robert, 1973. "Schema Theory: An Information Processing Model of Perception and Cognition," American Political Science Review, Cambridge University Press, vol. 67(4), pages 1248-1266, December.
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    Cited by:

    1. Bradley J. Best & William G. Kennedy & Robert St. Amant, 2015. "Behavioral representation in modeling and simulation: introduction to CMOT special issue—BRiMS 2012," Computational and Mathematical Organization Theory, Springer, vol. 21(3), pages 243-246, September.

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