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Consumer acceptance of products from carbon capture and utilization

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  • Lauren Lutzke

    (University of Southern California)

  • Joseph Árvai

    (University of Southern California
    University of Southern California
    Decision Research)

Abstract

Carbon capture and utilization (CCU) has been highlighted as one element of a climate mitigation strategy that aims to limit global warming. Yet, without broad consumer acceptance, there may not be a reliable end-market for CCU-based products, hindering the economic viability and potential mitigative benefits of CCU. Therefore, through an online survey of US adults, this study measured the influence of product type (carbonated beverages, plastic food storage containers, furniture made with foam or plastic, and shatterproof glass) and carbon capture method (Direct Air Capture or point source capture) on a consumer’s willingness to consume or use a CCU-based product. Compared to other products, participants were less accepting of carbonated beverages, particularly those containing carbon captured from point sources. At the same time, the majority of participants (approximately 69%) reported at least some openness to consuming or using a CCU-based product. Several other variables which also influenced consumer acceptance (and could inform future communication strategies surrounding CCU-based products) were identified.

Suggested Citation

  • Lauren Lutzke & Joseph Árvai, 2021. "Consumer acceptance of products from carbon capture and utilization," Climatic Change, Springer, vol. 166(1), pages 1-20, May.
    • Handle: RePEc:spr:climat:v:166:y:2021:i:1:d:10.1007_s10584-021-03110-3
    DOI: 10.1007/s10584-021-03110-3
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    References listed on IDEAS

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    1. Jing Shi & Vivianne H. M. Visschers & Michael Siegrist & Joseph Arvai, 2016. "Knowledge as a driver of public perceptions about climate change reassessed," Nature Climate Change, Nature, vol. 6(8), pages 759-762, August.
    2. Victoria Campbell-Arvai & P. Sol Hart & Kaitlin T. Raimi & Kimberly S. Wolske, 2017. "The influence of learning about carbon dioxide removal (CDR) on support for mitigation policies," Climatic Change, Springer, vol. 143(3), pages 321-336, August.
    3. Carol Nemeroff & Paul Rozin, 2018. "Back in Touch with Contagion: Some Essential Issues," Journal of the Association for Consumer Research, University of Chicago Press, vol. 3(4), pages 612-624.
    4. Emily Cox & Elspeth Spence & Nick Pidgeon, 2020. "Public perceptions of carbon dioxide removal in the United States and the United Kingdom," Nature Climate Change, Nature, vol. 10(8), pages 744-749, August.
    5. Niall Mac Dowell & Paul S. Fennell & Nilay Shah & Geoffrey C. Maitland, 2017. "The role of CO2 capture and utilization in mitigating climate change," Nature Climate Change, Nature, vol. 7(4), pages 243-249, April.
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    Cited by:

    1. Yazan K. A. Migdadi & Ahmed A. Khalifa & Abdullah Al-Swidi & Abdulkarem I. Amhamed & Muftah H. El-Naas, 2022. "A Conceptual Framework of Customer Value Proposition of CCU-Formic Acid Product," Sustainability, MDPI, vol. 14(24), pages 1-21, December.

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