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Evaluation of a national high school entertainment education program: The Alliance for Climate Education

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Listed:
  • June Flora
  • Melissa Saphir
  • Matt Lappé
  • Connie Roser-Renouf
  • Edward Maibach
  • Anthony Leiserowitz

Abstract

Ever-increasing global warming has created a societal imperative to reach and engage youth, whose futures are at risk. In this paper, we evaluate the climate science knowledge, beliefs, attitudes, behavior and communication impact of an entertainment-education high school assembly program in a random sample of 49 schools (from population of 779 that received the intervention) and a panel of 1,241 students. Pre- and post-assembly surveys composed of questions from the Global Warming’s Six Americas segmentation and intervention-specific measures were administered in classrooms. We demonstrate that exposure to climate science in an engaging edutainment format changes youths’ knowledge, beliefs, involvement, and behavior positively and moves them to audience segments that are more engaged in the issue. The net impact of scaled, multi-sensory, captivating programs for youth could be a population shift in science-informed engagement in the issue of climate change. In addition, such programs can inspire youth for deeper engagement in school programs, personal action, and political and consumer advocacy. Copyright The Author(s) 2014

Suggested Citation

  • June Flora & Melissa Saphir & Matt Lappé & Connie Roser-Renouf & Edward Maibach & Anthony Leiserowitz, 2014. "Evaluation of a national high school entertainment education program: The Alliance for Climate Education," Climatic Change, Springer, vol. 127(3), pages 419-434, December.
    • Handle: RePEc:spr:climat:v:127:y:2014:i:3:p:419-434
    DOI: 10.1007/s10584-014-1274-1
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    References listed on IDEAS

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    1. Teresa Myers & Matthew Nisbet & Edward Maibach & Anthony Leiserowitz, 2012. "A public health frame arouses hopeful emotions about climate change," Climatic Change, Springer, vol. 113(3), pages 1105-1112, August.
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    2. Boudet, Hilary S. & Flora, June A. & Armel, K. Carrie, 2016. "Clustering household energy-saving behaviours by behavioural attribute," Energy Policy, Elsevier, vol. 92(C), pages 444-454.
    3. Madeleine Hohenhaus & Jennifer Boddy & Shannon Rutherford & Anne Roiko & Natasha Hennessey, 2023. "Engaging Young People in Climate Change Action: A Scoping Review of Sustainability Programs," Sustainability, MDPI, vol. 15(5), pages 1-20, February.
    4. K.C. Busch & Regina Ayala Chávez, 2022. "Adolescent framings of climate change, psychological distancing, and implications for climate change concern and behavior," Climatic Change, Springer, vol. 171(3), pages 1-19, April.
    5. Kathryn T. Stevenson & M. Nils Peterson & Howard D. Bondell, 2018. "Developing a model of climate change behavior among adolescents," Climatic Change, Springer, vol. 151(3), pages 589-603, December.
    6. Johanna Kranz & Martin Schwichow & Petra Breitenmoser & Kai Niebert, 2022. "The (Un)political Perspective on Climate Change in Education—A Systematic Review," Sustainability, MDPI, vol. 14(7), pages 1-44, April.
    7. Sifan Hu & Jin Chen, 2016. "Place-based inter-generational communication on local climate improves adolescents’ perceptions and willingness to mitigate climate change," Climatic Change, Springer, vol. 138(3), pages 425-438, October.
    8. Denghang Chen & Yanlong Guo & Chenyang Wang & Yinrui Xu & Han Zhang, 2022. "Dispersion and Disparity: Bibliometric and Visualized Analysis of Research on Climate Change Science Communication," IJERPH, MDPI, vol. 19(23), pages 1-17, November.
    9. Clarkson, Graham & Garforth, Chris & Dorward, Peter & Mose, George & Barahona, Carlos & Areal, Francisco & Dove, MacKenzie, 2018. "Can the TV makeover format of edutainment lead to widespread changes in farmer behaviour and influence innovation systems? Shamba Shape Up in Kenya," Land Use Policy, Elsevier, vol. 76(C), pages 338-351.
    10. Lindgren, Samantha, 2021. "Cookstove implementation and Education for Sustainable Development: A review of the field and proposed research agenda," Renewable and Sustainable Energy Reviews, Elsevier, vol. 146(C).
    11. Julie C. Libarkin & Anne U. Gold & Sara E. Harris & Karen S. McNeal & Ryan P. Bowles, 2018. "A new, valid measure of climate change understanding: associations with risk perception," Climatic Change, Springer, vol. 150(3), pages 403-416, October.

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