Multiple criteria ranking method based on functional proximity index: un-weighted TOPSIS
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DOI: 10.1007/s10479-020-03718-1
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- Andréia C. Müller & Jaime Gil-Lafuente & Joan Carles Ferrer-Comalat, 2024. "Colour Choice as a Strategic Instrument in Neuromarketing," Mathematics, MDPI, vol. 12(14), pages 1-20, July.
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Keywords
Weighting schemes; TOPSIS; Un-weighted TOPSIS;All these keywords.
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