IDEAS home Printed from https://ideas.repec.org/a/sdb/social/v13y2024i2n5p43-54.html
   My bibliography  Save this article

The Role Of Artificial Intelligence In Cultural Product Development: A Comprehensive Analysis

Author

Listed:
  • Trif Georgiana

    (Babeș Bolyai University, Cluj- Napoca,1 December University, Alba Iulia)

Abstract

The development of cultural products has traditionally relied on human creativity, traditional practices, and manual methodologies. However, integrating Artificial Intelligence (AI) into this field marks a transformative shift, introducing new opportunities for innovation, efficiency, and cultural resonance. This paper examines how AI can support cultural product development, focusing on design processes, audience analysis, and content personalization. AI tools offer creators insights into cultural trends and consumer preferences, enabling products that meet contemporary demands while preserving authenticity. Ethical challenges, such as cultural sensitivity and balancing human oversight with machine processes, are also explored. This conceptual study synthesizes interdisciplinary insights to present AI’s impact on cultural industries.

Suggested Citation

  • Trif Georgiana, 2024. "The Role Of Artificial Intelligence In Cultural Product Development: A Comprehensive Analysis," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 13(2), pages 43-54, iulie.
    • Handle: RePEc:sdb:social:v:13:y:2024:i:2:n:5:p:43-54
    as

    Download full text from publisher

    File URL: https://economic-debates.ro/Art.%205%20Trif%20DSE%20Volume%2013%20Issue%202.pdf
    Download Restriction: no
    File URL: https://economic-debates.ro/Art.%205%20Trif%20DSE%20Volume%2013%20Issue%202.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Filippo Berti Mecocci & Amir Maghssudipour & Marco Bellandi, 2022. "The effect of cultural and creative production on human capital: Evidence from European regions," Papers in Regional Science, Wiley Blackwell, vol. 101(6), pages 1263-1287, December.
    2. Reo Song & Sangkil Moon & Haipeng (Allan) Chen & Mark B. Houston, 2018. "When marketing strategy meets culture: the role of culture in product evaluations," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 384-402, May.
    3. Sylvie Borau & Tobias Otterbring & Sandra Laporte & Samuel Fosso Wamba, 2021. "The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI," Post-Print hal-03648092, HAL.
    4. Nisreen Ameen & Ali Tarhini & Alexander Reppel & Amitabh Anand, 2021. "Customer experiences in the age of artificial intelligence," Post-Print halshs-03045430, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Adam Wasilewski & Anna Zgrzywa-Ziemak, 2024. "Multi-variant e-commerce user interfaces for business sustainability," Operations Research and Decisions, Wroclaw University of Science and Technology, Faculty of Management, vol. 34(4), pages 211-229.
    2. De Cicco, Roberta & Iacobucci, Serena & Cannito, Loreta & Onesti, Gianni & Ceccato, Irene & Palumbo, Riccardo, 2024. "Virtual vs. human influencer: Effects on users’ perceptions and brand outcomes," Technology in Society, Elsevier, vol. 77(C).
    3. Sindhwani, Rahul & Pereira, Vijay & Sampat, Brinda & Shankar, Amit & Nigam, Achint & Salwan, Prashant, 2025. "Exploring barriers to social robot adoption: A mixed-method study in the Indian retail sector," Technological Forecasting and Social Change, Elsevier, vol. 212(C).
    4. Agnès Helme-Guizon & Jade Broyer & Soffien Bataoui & Mohamed Hakimi, 2024. "He Or She? Impact Of Gender'S Well-Being Chatbots On User Perceptions And Intentions: A Study Of Agency, Communality And Trust [Lui Ou Elle ? Impact Du Genre Des Chatbots De Bien-Etre Sur Les Perce," Post-Print hal-04683739, HAL.
    5. Angelito Calma & José Martí-Parreño & Martin Davies, 2019. "Journal of the Academy of Marketing Science 1973–2018: an analytical retrospective," Scientometrics, Springer;Akadémiai Kiadó, vol. 119(2), pages 879-908, May.
    6. G. Tomas M. Hult & Forrest V. Morgeson III & Udit Sharma & Claes Fornell, 2022. "Customer satisfaction and international business: A multidisciplinary review and avenues for research," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 53(8), pages 1695-1733, October.
    7. Abdelmoety, Ziad Hassan & Aboul-Dahab, Sameh & Agag, Gomaa, 2022. "A cross cultural investigation of retailers commitment to CSR and customer citizenship behaviour: The role of ethical standard and value relevance," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    8. Muhammad Jawad & Munazza Naz, 2024. "Financial Technological Innovation, Sustainable Operations, and Efficiency: a Study of SMBs in Times of Crisis," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 13160-13181, September.
    9. Shailendra Kumar & Sanghamitra Choudhury, 2022. "Gender and feminist considerations in artificial intelligence from a developing-world perspective, with India as a case study," Palgrave Communications, Palgrave Macmillan, vol. 9(1), pages 1-9, December.
    10. Tao Zhang & Chao Feng & Hui Chen & Junjie Xian, 2022. "Calming the customers by AI: Investigating the role of chatbot acting-cute strategies in soothing negative customer emotions," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(4), pages 2277-2292, December.
    11. Chunlin Yuan & Shuman Wang & Yue Liu, 2023. "AI service impacts on brand image and customer equity: empirical evidence from China," Journal of Brand Management, Palgrave Macmillan, vol. 30(1), pages 61-76, January.
    12. Robertson, Jeandri & Botha, Elsamari & Oosthuizen, Kim & Montecchi, Matteo, 2025. "Managing change when integrating artificial intelligence (AI) into the retail value chain: The AI implementation compass," Journal of Business Research, Elsevier, vol. 189(C).
    13. Hoffmann, Stefan & Lasarov, Wassili & Dwivedi, Yogesh K., 2024. "AI-empowered scale development: Testing the potential of ChatGPT," Technological Forecasting and Social Change, Elsevier, vol. 205(C).
    14. Mohamad Haziq Izzuddin Baharin & Muhammad Izzat Zulkifly & Zurena Shahril & Mohd Aliff Abdul Majid, 2025. "How Customers Decide: Unveiling the Drivers of Customers’ Online Purchase Behavior on Online Food Delivery Apps," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 9(1), pages 1922-1946, January.
    15. Afrina Rauhah Abdul Jamil & Muhammad Fauzan Abu Bakar, 2024. "Aligning Brand Identity with Public Expectation: The Critical Role of Design in Product Extension Success," International Journal of Research and Innovation in Social Science, International Journal of Research and Innovation in Social Science (IJRISS), vol. 8(12), pages 1445-1455, December.
    16. Yuan, Chunlin & Zhang, Chenlei & Wang, Shuman, 2022. "Social anxiety as a moderator in consumer willingness to accept AI assistants based on utilitarian and hedonic values," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    17. TANASE, George Cosmin, 2024. "Understand AI Driven Marketing Capabilities: Empowering Customer Experience and Deliver Value with Intelligent Tools and Technologies," Romanian Distribution Committee Magazine, Romanian Distribution Committee, vol. 15(3), pages 26-32, September.
    18. Ding, Bin & Li, Yameng & Miah, Shah & Liu, Wei, 2024. "Customer acceptance of frontline social robots—Human-robot interaction as boundary condition," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    19. Wang, Xueqin & Wong, Yiik Diew & Sun, Shanshan & Yuen, Kum Fai, 2022. "An investigation of self-service technology usage during the COVID-19 pandemic: The changing perceptions of ‘self’ and technologies," Technology in Society, Elsevier, vol. 70(C).
    20. Sampa Anupurba Pahi & Anuj Jain & Debasis Pradhan, 2024. "How can brands mitigate the consequences of negative digital customer experience? Investigating roles of brand attachment, brand community support, and adaptive coping," Journal of Brand Management, Palgrave Macmillan, vol. 31(6), pages 616-631, November.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sdb:social:v:13:y:2024:i:2:n:5:p:43-54. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Adi Sava (email available below). General contact details of provider: http://www.economic-debates.ro/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.