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The Role Of Artificial Intelligence In Cultural Product Development: A Comprehensive Analysis

Author

Listed:
  • Trif Georgiana

    (Babeș Bolyai University, Cluj- Napoca,1 December University, Alba Iulia)

Abstract

The development of cultural products has traditionally relied on human creativity, traditional practices, and manual methodologies. However, integrating Artificial Intelligence (AI) into this field marks a transformative shift, introducing new opportunities for innovation, efficiency, and cultural resonance. This paper examines how AI can support cultural product development, focusing on design processes, audience analysis, and content personalization. AI tools offer creators insights into cultural trends and consumer preferences, enabling products that meet contemporary demands while preserving authenticity. Ethical challenges, such as cultural sensitivity and balancing human oversight with machine processes, are also explored. This conceptual study synthesizes interdisciplinary insights to present AI’s impact on cultural industries.

Suggested Citation

  • Trif Georgiana, 2024. "The Role Of Artificial Intelligence In Cultural Product Development: A Comprehensive Analysis," Social-Economic Debates, Association for Entreprenorial Spirit Promotion, vol. 13(2), pages 43-54, iulie.
    • Handle: RePEc:sdb:social:v:13:y:2024:i:2:n:5:p:43-54
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    References listed on IDEAS

    as
    1. Nisreen Ameen & Ali Tarhini & Alexander Reppel & Amitabh Anand, 2021. "Customer experiences in the age of artificial intelligence," Post-Print halshs-03045430, HAL.
    2. Reo Song & Sangkil Moon & Haipeng (Allan) Chen & Mark B. Houston, 2018. "When marketing strategy meets culture: the role of culture in product evaluations," Journal of the Academy of Marketing Science, Springer, vol. 46(3), pages 384-402, May.
    3. Sylvie Borau & Tobias Otterbring & Sandra Laporte & Samuel Fosso Wamba, 2021. "The most human bot: Female gendering increases humanness perceptions of bots and acceptance of AI," Post-Print hal-03648092, HAL.
    4. Filippo Berti Mecocci & Amir Maghssudipour & Marco Bellandi, 2022. "The effect of cultural and creative production on human capital: Evidence from European regions," Papers in Regional Science, Wiley Blackwell, vol. 101(6), pages 1263-1287, December.
    Full references (including those not matched with items on IDEAS)

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    More about this item

    Keywords

    artificial intelligence (ai); cultural product development; innovation in cultural industries; ethical ai integration; audience analysis; content personalization;
    All these keywords.

    JEL classification:

    • O3 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights
    • O32 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Management of Technological Innovation and R&D
    • O33 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Technological Change: Choices and Consequences; Diffusion Processes

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