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Realigning Business Strategy to Cater to Customers with Disability (CwD) in the Indian Context

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  • Abhishek
  • Richa Saxena

Abstract

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Suggested Citation

  • Abhishek & Richa Saxena, 2015. "Realigning Business Strategy to Cater to Customers with Disability (CwD) in the Indian Context," Vikalpa: The Journal for Decision Makers, , vol. 40(2), pages 121-131, June.
    • Handle: RePEc:sae:vikjou:v:40:y:2015:i:2:p:121-131
    DOI: 10.1177/0256090915590334
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    References listed on IDEAS

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    1. Slater, Stanley F. & Weigand, Robert A. & Zwirlein, Thomas J., 2008. "The business case for commitment to diversity," Business Horizons, Elsevier, vol. 51(3), pages 201-209.
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