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Cultural diffusion and international inbound tourism: Evidence from China

Author

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  • Mengmeng Qiang

    (Zhejiang University, China)

  • Manhong Shen

    (Ningbo University, China)

  • Huiming Xie

    (Ningbo University, China)

Abstract

Cultural diffusion is an important noneconomic determinant of tourism demand but has received less focus in the literature. This study seeks to address this gap by focusing on the impact of the Confucius Institute, an important institution of Chinese cultural diffusion, on inbound tourism to China. It is shown that the Confucius Institute positively contributes to the Chinese inbound tourism flows, even when the endogeneity of Confucius Institutes is considered. Moreover, the impact of the Confucius Institute on China’s inbound tourism has a lagged effect and regional heterogeneity. In addition, cultural distance is a mediating variable of the Confucius Institute on tourism demand. As cultural distance increases, the impact of the Confucius Institute on China’s international tourism flow first rises and then decreases.

Suggested Citation

  • Mengmeng Qiang & Manhong Shen & Huiming Xie, 2019. "Cultural diffusion and international inbound tourism: Evidence from China," Tourism Economics, , vol. 25(6), pages 884-903, September.
    • Handle: RePEc:sae:toueco:v:25:y:2019:i:6:p:884-903
    DOI: 10.1177/1354816618811211
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    2. Liudan Wu & Lili Hao & Lingzhi Wu & Ruize Gao & Ji Chen, 2023. "Assessing the Inbound Tourism Efficiency of European Countries in China: 2006-2019," The AMFITEATRU ECONOMIC journal, Academy of Economic Studies - Bucharest, Romania, vol. 25(63), pages 625-625, April.

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