Critical Success Factors for Franchised Restaurants Entering the Kenyan Market
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DOI: 10.1177/2158244015614378
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References listed on IDEAS
- Norton, Seth W, 1988. "An Empirical Look at Franchising as an Organizational Form," The Journal of Business, University of Chicago Press, vol. 61(2), pages 197-218, April.
- Bullen, Christine V. & Rockart, John F., 1981. "A primer on critical success factors," Working papers 1220-81. Report (Alfred P, Massachusetts Institute of Technology (MIT), Sloan School of Management.
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- Se-Hak Chun & Ariunzaya Nyam-Ochir, 2020. "The Effects of Fast Food Restaurant Attributes on Customer Satisfaction, Revisit Intention, and Recommendation Using DINESERV Scale," Sustainability, MDPI, vol. 12(18), pages 1-19, September.
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Keywords
critical success factors; restaurants; franchising; Kenya; market;All these keywords.
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