IDEAS home Printed from https://ideas.repec.org/a/sae/sagope/v13y2023i3p21582440231192188.html
   My bibliography  Save this article

Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation

Author

Listed:
  • Andrea Caputo
  • Monica Molino
  • Barbara Cerato
  • Claudio G. Cortese

Abstract

The external purpose of Employer Branding is attraction, that is, the brand’s capability to be preferred to its competitors through attractiveness and reputation. This study aims to (1) propose the Italian adaptation of the Employer Attractiveness scale (EmpAt scale) in its “real†version; (2) propose a tool to evaluate employer reputation; and (3) measure the convergent and predictive validity of these two measures. An online survey was administered to a sample of convenience ( N  = 407; 56% were women). The results of exploratory and confirmatory factor analyses are presented for both scales, including correlations and regression results to demonstrate reliability and validity. Organizations could use these two tools to perform preliminary analyses to improve their employer branding, being aware of their own image’s strengths and areas for improvement, and thus differentiating themselves from competitors.

Suggested Citation

  • Andrea Caputo & Monica Molino & Barbara Cerato & Claudio G. Cortese, 2023. "Employer Attractiveness: Two Instruments to Measure Employer Branding and Reputation," SAGE Open, , vol. 13(3), pages 21582440231, August.
    • Handle: RePEc:sae:sagope:v:13:y:2023:i:3:p:21582440231192188
    DOI: 10.1177/21582440231192188
    as

    Download full text from publisher

    File URL: https://journals.sagepub.com/doi/10.1177/21582440231192188
    Download Restriction: no
    File URL: https://libkey.io/10.1177/21582440231192188?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Benraïss-Noailles, Laïla & Viot, Catherine, 2021. "Employer brand equity effects on employees well-being and loyalty," Journal of Business Research, Elsevier, vol. 126(C), pages 605-613.
    2. Inyong Shin & Won-Moo Hur & Seongho Kang, 2016. "Employees’ Perceptions of Corporate Social Responsibility and Job Performance: A Sequential Mediation Model," Sustainability, MDPI, vol. 8(5), pages 1-12, May.
    3. M. Isabel Sánchez-Hernández & Óscar Rodrigo González-López & María Buenadicha-Mateos & Juan Luis Tato-Jiménez, 2019. "Work-Life Balance in Great Companies and Pending Issues for Engaging New Generations at Work," IJERPH, MDPI, vol. 16(24), pages 1-18, December.
    4. Miotto, Giorgia & Del-Castillo-Feito, Cristina & Blanco-González, Alicia, 2020. "Reputation and legitimacy: Key factors for Higher Education Institutions’ sustained competitive advantage," Journal of Business Research, Elsevier, vol. 112(C), pages 342-353.
    5. Monica Molino & Emanuela Ingusci & Fulvio Signore & Amelia Manuti & Maria Luisa Giancaspro & Vincenzo Russo & Margherita Zito & Claudio G. Cortese, 2020. "Wellbeing Costs of Technology Use during Covid-19 Remote Working: An Investigation Using the Italian Translation of the Technostress Creators Scale," Sustainability, MDPI, vol. 12(15), pages 1-20, July.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zdenka Gyurák Babeľová & Augustín Stareček & Dagmar Cagáňová & Martin Fero & Miloš Čambál, 2019. "Perceived Serviceability of Outplacement Programs as a Part of Sustainable Human Resource Management," Sustainability, MDPI, vol. 11(17), pages 1-21, August.
    2. Xuelin Chen & Mohammad Masukujjaman & Abdullah Al Mamun & Jingzu Gao & Zafir Khan Mohamed Makhbul, 2023. "Modeling the significance of work culture on burnout, satisfaction, and psychological distress among the Gen-Z workforce in an emerging country," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-12, December.
    3. David Amani & Ismail Juma Ismail, 2022. "Investigating the predicting role of COVID-19 preventive measures on building brand legitimacy in the hospitality industry in Tanzania: mediation effect of perceived brand ethicality," Future Business Journal, Springer, vol. 8(1), pages 1-14, December.
    4. Basu, Shubhabrata & Pereira, Vijay & Sinha, Paresha & Malik, Ashish & Moovendhan, V., 2022. "Esoteric governance mechanism and collective brand equity creation in confederated organizations: Evidence from an emerging economy," Journal of Business Research, Elsevier, vol. 149(C), pages 217-230.
    5. Alpana Agarwal & Divina Raghav, 2023. "Analysing Determinants of Employee Performance Based on Reverse Mentoring and Employer Branding Using Analytic Hierarchical Process," Management and Labour Studies, XLRI Jamshedpur, School of Business Management & Human Resources, vol. 48(3), pages 343-358, August.
    6. María Dolores Aledo‐Ruiz & Eva Martínez‐Caro & José Manuel Santos‐Jaén, 2022. "The influence of corporate social responsibility on students' emotional appeal in the HEIs: The mediating effect of reputation and corporate image," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 29(3), pages 578-592, May.
    7. Shu Da & Silje Fossum Fladmark & Irina Wara & Marit Christensen & Siw Tone Innstrand, 2022. "To Change or Not to Change: A Study of Workplace Change during the COVID-19 Pandemic," IJERPH, MDPI, vol. 19(4), pages 1-15, February.
    8. Maria Johann, 2022. "CSR Strategy in Tourism during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(7), pages 1-12, March.
    9. Leonel Prieto & Md Farid Talukder, 2023. "Resilient Agility: A Necessary Condition for Employee and Organizational Sustainability," Sustainability, MDPI, vol. 15(2), pages 1-24, January.
    10. Aini Farmania & Riska Dwinda Elsyah & Ananda Fortunisa, 2022. "The Phenomenon of Technostress during the COVID-19 Pandemic Due to Work from Home in Indonesia," Sustainability, MDPI, vol. 14(14), pages 1-21, July.
    11. Alessandra Falco & Damiano Girardi & Achim Elfering & Tanja Peric & Isabella Pividori & Laura Dal Corso, 2023. "Is Smart Working Beneficial for Workers’ Wellbeing? A Longitudinal Investigation of Smart Working, Workload, and Hair Cortisol/Dehydroepiandrosterone Sulfate during the COVID-19 Pandemic," IJERPH, MDPI, vol. 20(13), pages 1-23, June.
    12. Amelia Manuti & Maria Luisa Giancaspro & Monica Molino & Emanuela Ingusci & Vincenzo Russo & Fulvio Signore & Margherita Zito & Claudio Giovanni Cortese, 2020. "“Everything Will Be Fine”: A Study on the Relationship between Employees’ Perception of Sustainable HRM Practices and Positive Organizational Behavior during COVID19," Sustainability, MDPI, vol. 12(23), pages 1-17, December.
    13. Muazza Muazza & Akhmad Habibi & Amirul Mukminin, 2023. "The Socially Responsible Human Resources Management and Its Impacts on the Organizational Legitimacy: The Case of Indonesian Employees," Economic Studies journal, Bulgarian Academy of Sciences - Economic Research Institute, issue 3, pages 162-177.
    14. Alba Manresa & Dalilis Escobar Rivera, 2021. "Excellence in Sustainable Management in a Changing Environment," Sustainability, MDPI, vol. 13(4), pages 1-24, February.
    15. Josefa García Mestanza & Alfonso Cerezo Medina & Marco Antonio Cruz Morato, 2019. "A Model for Measuring Fair Labour Justice in Hotels: Design for the Spanish Case," Sustainability, MDPI, vol. 11(17), pages 1-20, August.
    16. Wiza MUNYEKA & Ashika MAHARAJ, 2023. "All’s (or Not) Fair in Work and Life? Focus on Females in Information and Communications Technology Through the Prism of Work-Life Balance," CECCAR Business Review, Body of Expert and Licensed Accountants of Romania (CECCAR), vol. 4(8), pages 48-63, August.
    17. Camila Salazar-Fernández & Daniela Palet & Paola A. Haeger & Francisca Román Mella, 2021. "COVID-19 Perceived Impact and Psychological Variables as Predictors of Unhealthy Food and Alcohol Consumption Trajectories: The Role of Gender and Living with Children as Moderators," IJERPH, MDPI, vol. 18(9), pages 1-13, April.
    18. Basheer M. Al-Ghazali & M. Sadiq Sohail & Ibrahim Ali M. Jumaan, 2021. "CSR Perceptions and Career Satisfaction: The Role of Psychological Capital and Moral Identity," Sustainability, MDPI, vol. 13(12), pages 1-22, June.
    19. Zara, M.C. & Monteiro, L.H.A., 2021. "The negative impact of technological advancements on mental health: An epidemiological approach," Applied Mathematics and Computation, Elsevier, vol. 396(C).
    20. Juan Martín-Miguel & Camio Prado-Román & Gabriel Cachón-Rodríguez & Lilliana L. Avendaño-Miranda, 2020. "Determinants of Reputation at Private Graduate Online Schools," Sustainability, MDPI, vol. 12(22), pages 1-18, November.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:sae:sagope:v:13:y:2023:i:3:p:21582440231192188. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: SAGE Publications (email available below). General contact details of provider: .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.