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Informing iQOS Regulations in the United States: A Synthesis of What We Know

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  • Carla J. Berg
  • Yael Bar-Zeev
  • Hagai Levine

Abstract

The tobacco industry offers various products, including heated tobacco products (HTPs). Philip Morris International’s (PMI) “iQOS†has the greatest HTP market share, as well as research on its use and impact. iQOS was released in 2014 and is now in more than 40 countries. The U.S. Food and Drug Administration announced permission for PMI to sell iQOS in the United States in April 2019, and iQOS was launched in October 2019. Decisions pending its modified risk tobacco product (MRTP) application will occur subsequently. The U.S. regulatory efforts regarding iQOS could be informed by examining (a) Philip Morris USA other product marketing efforts and (b) the iQOS market in countries where it is available. This article briefly addresses these two points with extant literature and suggests that future research should address important gaps in what is currently known, including strategic international collaborations and research, which historically has been critical for advancing tobacco control globally.

Suggested Citation

  • Carla J. Berg & Yael Bar-Zeev & Hagai Levine, 2020. "Informing iQOS Regulations in the United States: A Synthesis of What We Know," SAGE Open, , vol. 10(1), pages 21582440198, January.
    • Handle: RePEc:sae:sagope:v:10:y:2020:i:1:p:2158244019898823
    DOI: 10.1177/2158244019898823
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    Cited by:

    1. Carla J. Berg & Lorien C. Abroms & Hagai Levine & Katelyn F. Romm & Amal Khayat & Christina N. Wysota & Zongshuan Duan & Yael Bar-Zeev, 2021. "IQOS Marketing in the US: The Need to Study the Impact of FDA Modified Exposure Authorization, Marketing Distribution Channels, and Potential Targeting of Consumers," IJERPH, MDPI, vol. 18(19), pages 1-10, October.
    2. Lorraine V. Craig & Itsuro Yoshimi & Geoffrey T. Fong & Gang Meng & Mi Yan & Yumiko Mochizuki & Takahiro Tabuchi & James F. Thrasher & Steve S. Xu & Anne C. K. Quah & Janine Ouimet & Genevieve Sansone, 2020. "Awareness of Marketing of Heated Tobacco Products and Cigarettes and Support for Tobacco Marketing Restrictions in Japan: Findings from the 2018 International Tobacco Control (ITC) Japan Survey," IJERPH, MDPI, vol. 17(22), pages 1-14, November.
    3. Joshua O. Barker & Julia Vassey & Julia C. Chen-Sankey & Jon-Patrick Allem & Tess Boley Cruz & Jennifer B. Unger, 2021. "Categorizing IQOS-Related Twitter Discussions," IJERPH, MDPI, vol. 18(9), pages 1-10, April.
    4. David T. Levy & Christopher J. Cadham & Yameng Li & Zhe Yuan & Alex C. Liber & Hayoung Oh & Nargiz Travis & Mona Issabakhsh & David T. Sweanor & Luz Maria Sánchez-Romero & Rafael Meza & K. Michael Cum, 2022. "A Decision-Theoretic Public Health Framework for Heated Tobacco and Nicotine Vaping Products," IJERPH, MDPI, vol. 19(20), pages 1-17, October.
    5. Yael Kochan & Stav Rosenzweig, 2023. "Unintended Consequences of Antismoking Pricing Policies: Insights from Smokers’ Household Expenditure on Smoking Behavior and Public Health," Sustainability, MDPI, vol. 16(1), pages 1-17, December.
    6. Marina Topuridze & Carla J. Berg & Ana Dekanosidze & Arevik Torosyan & Lilit Grigoryan & Alexander Bazarchyan & Zhanna Sargsyan & Varduhi Hayrumyan & Nino Maglakelidze & Lela Sturua & Regine Haardörfe, 2020. "Smokers’ and Nonsmokers’ Receptivity to Smoke-Free Policies and Pro- and Anti-Policy Messaging in Armenia and Georgia," IJERPH, MDPI, vol. 17(15), pages 1-14, July.
    7. Lizeth Cruz-Jiménez & Inti Barrientos-Gutiérrez & Liliana Coutiño-Escamilla & Katia Gallegos-Carrillo & Edna Arillo-Santillán & James F. Thrasher, 2020. "Adult Smokers’ Awareness and Interest in Trying Heated Tobacco Products: Perspectives from Mexico, where HTPs and E-Cigarettes are Banned," IJERPH, MDPI, vol. 17(7), pages 1-16, March.

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