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The Emergence of Mixed Martial-Arts and the Future of Boxing: An Analysis of Consumer Interest and Compensation

Author

Listed:
  • Nicholas M. Watanabe
  • Brian P. Soebbing
  • Tarlan Chahardovali
  • Yinle Huang

Abstract

Despite its long-standing history as the most popular and mainstream combat sport, boxing has been confronted with increased competition from mixed martial arts (MMA) in recent decades. The dominant organization in the MMA market, the Ultimate Fighting Championship (UFC), has grown to become a multibillion dollar organization. In this article, we directly compare consumer interest and fighter compensation between boxing and the UFC to consider the economic potential for these combat sports into the future. Overall, our conclusions indicate that boxing has continued to be more lucrative as a whole, with the key factor being the presence of superstar athletes.

Suggested Citation

  • Nicholas M. Watanabe & Brian P. Soebbing & Tarlan Chahardovali & Yinle Huang, 2025. "The Emergence of Mixed Martial-Arts and the Future of Boxing: An Analysis of Consumer Interest and Compensation," Journal of Sports Economics, , vol. 26(2), pages 172-195, February.
    • Handle: RePEc:sae:jospec:v:26:y:2025:i:2:p:172-195
    DOI: 10.1177/15270025231156058
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    References listed on IDEAS

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