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Interrogating the Cultural Diversity and Livelihood of Tribal People on YouTube: A Case Study of ‘Original Village Cooking’

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  • Nadira Khatun

Abstract

The article seeks to examine the role of ‘Original Village Cooking’, a YouTube channel, in upholding the diversity of particularly those Scheduled Tribe people whom they represent and their culture by highlighting the selective lifestyle of those people as cultural diversity. Moreover, this study examines the role of YouTube in empowering the marginalised section of India, and it looks particularly at the living conditions of tribal people. This article deploys McKenzie Wark’s (2021) concept of the vectoralist class and how these new emerging classes are changing the already established structures within ruling class dynamics. The article adopts the textual analysis method (that is, it reads YouTube videos as texts) as well as uses in-depth interviews. In the current article, tribal people’s depiction on YouTube can be divided into two broad sections: (a) Schedule Tribes of India: the question of diversity and inclusion on YouTube; and (b) digital labour and tribal empowerment: YouTube as a source of livelihood.

Suggested Citation

  • Nadira Khatun, 2023. "Interrogating the Cultural Diversity and Livelihood of Tribal People on YouTube: A Case Study of ‘Original Village Cooking’," Journal of Development Policy and Practice, , vol. 8(1), pages 73-92, January.
    • Handle: RePEc:sae:jodepp:v:8:y:2023:i:1:p:73-92
    DOI: 10.1177/24551333221128094
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    References listed on IDEAS

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    1. Raghbendra Jha & Raghav Gaiha & Shylashri Shankar, 2008. "National Rural Employment Guarantee Programme in India - A Review," ASARC Working Papers 2008-01, The Australian National University, Australia South Asia Research Centre.
    2. Natalia Dinello & Vladimir Popov (ed.), 2007. "Political Institutions and Development," Books, Edward Elgar Publishing, number 12689.
    3. Pulak Mishra & Bhagirath Behera & Narayan Chandra Nayak, 2010. "A Development Delivery Institution for the Tribal Communities: Experience of the National Rural Employment Guarantee Scheme in India," Development Policy Review, Overseas Development Institute, vol. 28(4), pages 457-479, July.
    4. John L. Campbell & Ove K. Pedersen, 2007. "Institutional competitiveness in the global economy: Denmark, the United States, and the varieties of capitalism," Regulation & Governance, John Wiley & Sons, vol. 1(3), pages 230-246, September.
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