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A Study of the Relationship between Social Cognitive Factors and Career Choice Satisfaction in the Technology Career Path: A Gendered Perspective

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  • Lucy Esther Kuthea Nguti
  • Aihie Osarenkhoe
  • Ruth N. Kiraka

Abstract

The technology workforce is plagued by a diversity issue caused by women leaving the field at an alarming rate. This global phenomenon afflicts developing nations in particular, since women are believed to make up only 30 per cent of the technology workforce. However, there are little empirical data from developing nations on the phenomenon since most studies on the topic have been conducted in industrialized countries. This article, therefore, explores the relationship between socio-cognitive mechanisms (self-efficacy, outcome expectation, perceived social support and academic-family role conflict) and career choice satisfaction, which is posited to be one of the key influencers in an individual’s decision to continue along a particular career path. A questionnaire was used to collect data from students pursuing technology courses, such as in bachelor programmes in informatics and telecommunications, at a private university in Kenya. The findings reveal that self-efficacy, outcome expectations and perceived social support positively influence career choice satisfaction, especially among female students, whereas academic-family role conflict negatively influences career choice satisfaction of female students only. This means that government, higher education institutions and employers need to be attentive to socio-cognitive mechanisms that influence women and use this information to reduce the exodus of women from careers in technology.

Suggested Citation

  • Lucy Esther Kuthea Nguti & Aihie Osarenkhoe & Ruth N. Kiraka, 2021. "A Study of the Relationship between Social Cognitive Factors and Career Choice Satisfaction in the Technology Career Path: A Gendered Perspective," Global Business Review, International Management Institute, vol. 22(4), pages 851-864, August.
    • Handle: RePEc:sae:globus:v:22:y:2021:i:4:p:851-864
    DOI: 10.1177/0972150919840935
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    References listed on IDEAS

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    1. Evans Sokro & Noble Osei-Bonsu & Ruby Melody Agbola & Ebenezer Ankrah, 2011. "The Impact of Career Choice on Job Satisfaction among Employees in Ghana," Indian Journal of Commerce and Management Studies, Educational Research Multimedia & Publications,India, vol. 2(6), pages 83-88, September.
    2. Dora E. Bock & Sonja Martin Poole & Mathew Joseph, 2014. "Does branding impact student recruitment: a critical evaluation," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 24(1), pages 11-21, June.
    3. Josephine Beoku-Betts, 2005. "‘A Lot of Them Thought I wouldn’t Last There’: African Women and Career Advancement in Academic Scientific Careers," The Journal of Technology Transfer, Springer, vol. 30(4), pages 397-407, October.
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    Cited by:

    1. Nguyen, Hung The & Lam, Bao Quoc & Nguyen, Quyen Le Hoang Thuy To & Nguyen, Phong Thanh & Huynh, Vy Dang Bich, 2022. "Career Path Choice in the Industry 4.0 using Grey Decision Making," MPRA Paper 116683, University Library of Munich, Germany, revised Sep 2022.

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