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The Management of the Cultural Field


  • Vasile ZECHERU

    (University of Agronomic Sciences and Veterinary Medicine, Romania)


The article analyzes the intersection between cultural phenomenon and management. In essence, culture determines pursuits of individual and human communities, giving their beliefs and inner strength to solve problems, adapting to the natural environment and to overcome the difficult moments that they are experiencing in their evolution. From another perspective, science of management shows an integrative and multidisciplinary vocation, and its field of application is expanding continually devising from multitude organizations of any type, regardless of their tasks. This article presents two main directions on developing cultural phenomenon: (i) a quantitative approach, marked by the evolution of the economic organization management/system finalist exclusively oriented towards profit maximization by the management of a nonprofit entity and / or the system of interdependence (aggregate) oriented goals; (ii) a qualitative approach which changes management process in science. Therefore, given the integrative and multidisciplinary vocation ofmanagement, together with the fact that its scope of application, the multitude of organizations of any type is characterized by the immensity, diversity and complexity, it is necessary to have a specialization in management. In this sense, it can be identified two major areas of action: (i) a quantitativeapproach, marked by progress made in the management of economic organization / system finalist exclusively oriented towards profit maximization by the management of social institution (nonprofit) and / or system interdependence (aggregate) oriented goals; (ii) a qualitative approach, marked by makeover management in science.

Suggested Citation

  • Vasile ZECHERU, 2015. "The Management of the Cultural Field," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 16(3), pages 398-408, July.
  • Handle: RePEc:rom:rmcimn:v:16:y:2015:i:3:p:398-408

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    References listed on IDEAS

    1. Geert Hofstede, 2010. "The GLOBE debate: Back to relevance," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 41(8), pages 1339-1346, October.
    2. Ion Petrescu, 2004. "Management social," Expert Books, The Expert Publishing House, edition 1, number 9736180190, December.
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    More about this item


    culture; specialized management; institutional culture; cultural institution and administration; organizational culture.;

    JEL classification:

    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility


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