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Book Publishing Business in Romania – An Analysis from the Perspective of Porter's Five Force Model

Author

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  • Ana-Maria GRIGORE

    (University of Bucharest, Romania)

Abstract

The book publishing industry is facing numerous challenges and opportunities resulting from various fundamental forces. An understanding of the forces that are shaping and shifting the competitive landscape is useful not only in understanding the strategic positioning decisions of the firms in this industry, but also in understanding the dramatic structural changes that are currently occurring in the publishing production and distribution sector. We frame this discussion using the analytical concepts of value chains and Porter’s Five Forces.

Suggested Citation

  • Ana-Maria GRIGORE, 2014. "Book Publishing Business in Romania – An Analysis from the Perspective of Porter's Five Force Model," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 31-47, March.
  • Handle: RePEc:rom:rmcimn:v:15:y:2014:i:1:p:31-47
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    File URL: http://rmci.ase.ro/no15vol1/03.pdf
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    References listed on IDEAS

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    1. Boland, Michael A., 2010. "Increasing Coordination In The Plant And Plant Product Processing And Handling Sector," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 0(Issue 4), pages 1-5.
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    Cited by:

    1. repec:gam:jijfss:v:6:y:2017:i:1:p:4-:d:124578 is not listed on IDEAS

    More about this item

    Keywords

    business strategy; book publishing industry; Porter`s model.;

    JEL classification:

    • L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
    • L69 - Industrial Organization - - Industry Studies: Manufacturing - - - Other
    • L89 - Industrial Organization - - Industry Studies: Services - - - Other
    • O12 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Microeconomic Analyses of Economic Development
    • O21 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - Planning Models; Planning Policy

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