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Turning Pages, Facing Challenges: Unveiling Business Inactivity and SMEs' Challenges in Romania's Book Publishing Market

Author

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  • Ciocîrlan Cecilia

    (1 School of Advanced Studies of the Romanian Academy - National Institute of Economic Research, Bucharest, Romania)

  • Hrib Bogdan

    (2 Doctoral School of Business Administration, Academy of Economic Studies, Bucharest, Romania)

Abstract

Book publishing companies navigate the interplay between localization and globalization seamlessly, yet the cadence at which global dynamics infiltrate local markets unfolds at different rhythms. Using publicly available data about the performance of Romanian book publishers, this paper explores the local market and its dynamics from 2018 to 2021. The results indicate "an inactivity trend" among enterprises: more than 40% of companies could not generate a net profit, and more than 50% had no employees. The prevalence of SMEs (small and medium-sized enterprises) over big companies is an intrinsic characteristic of the Romanian market. Although compared to bigger companies, SMEs manage to translate sales into profitability, over 70% of small and medium-sized companies have a turnover below 60,000 Euros. The paper concludes by highlighting growth opportunities, such as tapping into the Romanian diaspora and exploring the correlation between book sales, university locations, and the role of academic institutions in shaping reading habits.

Suggested Citation

  • Ciocîrlan Cecilia & Hrib Bogdan, 2023. "Turning Pages, Facing Challenges: Unveiling Business Inactivity and SMEs' Challenges in Romania's Book Publishing Market," Culture. Society. Economy. Politics, Sciendo, vol. 3(2), pages 26-42, December.
    • Handle: RePEc:vrs:cusecp:v:3:y:2023:i:2:p:26-42:n:5
    DOI: 10.2478/csep-2023-0008
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    References listed on IDEAS

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    1. Morten Hviid & Sofia Izquierdo-Sanchez & Sabine Jacques, 2019. "From Publishers to Self-Publishing: Disruptive Effects in the Book Industry," International Journal of the Economics of Business, Taylor & Francis Journals, vol. 26(3), pages 355-381, September.
    2. Ana-Maria GRIGORE, 2014. "Book Publishing Business in Romania – An Analysis from the Perspective of Porter's Five Force Model," REVISTA DE MANAGEMENT COMPARAT INTERNATIONAL/REVIEW OF INTERNATIONAL COMPARATIVE MANAGEMENT, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 15(1), pages 31-47, March.
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