IDEAS home Printed from https://ideas.repec.org/a/rom/mancon/v8y2014i1p271-277.html
   My bibliography  Save this article

The Factors That Influences Revenue Management Policy

Author

Listed:
  • C?t?lin PETRU?
  • Livia TOANC?

Abstract

The main objective of this article is to determine the typology of TAROM passengers and to determine what actions we undertake in terms of Revenue Management System for passengers to be satisfied taking into consideration the main factors: the gender, the age, the nationality, travel frequency, the purpose of the trip, the time between booking and departure, the booking method, the time at destination.For this purpose we applied a questionnaire designed to help us identify market segmentation criteria. Segmentation is a theory widely used and very often seen in the airline industry, representing a way to detect, evaluate and select homogeneous groups.In order to conclude our scientific research we utilized survey and interview.

Suggested Citation

  • C?t?lin PETRU? & Livia TOANC?, 2014. "The Factors That Influences Revenue Management Policy," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 8(1), pages 271-277, November.
  • Handle: RePEc:rom:mancon:v:8:y:2014:i:1:p:271-277
    as

    Download full text from publisher

    File URL: http://conference.management.ase.ro/archives/2014/pdf/25.pdf
    Download Restriction: no

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:rom:mancon:v:8:y:2014:i:1:p:271-277. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Ciocoiu Nadia Carmen). General contact details of provider: http://edirc.repec.org/data/mnasero.html .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.