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Ethical Perceptions and Green Buying Behavior of Consumers: A Cross-National Exploratory Study

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  • Pınar Basgoze

Abstract

Sustainable consumption indicates preferring products that do the least damage to the environment as well as those that support ethical behavior. Therefore, this study refers and combines ethical and green issues to get a more holistic understanding of consumers’ sustainable practices. The authors examine the green and ethical purchases of consumers in an exploratory and cross-national base. Semi-structured in-depth interviews were carried out with 48 American and Turkish consumers. Results reveal that both Turkish and American consumers believe that greenness is a part of ethical behavior and convert their knowledge of corporate ethics into ethical purchase. American consumers have been aware of green issues much longer than Turkish consumers have.

Suggested Citation

  • Pınar Basgoze, 2012. "Ethical Perceptions and Green Buying Behavior of Consumers: A Cross-National Exploratory Study," Journal of Economics and Behavioral Studies, AMH International, vol. 4(8), pages 477-488.
  • Handle: RePEc:rnd:arjebs:v:4:y:2012:i:8:p:477-488
    DOI: 10.22610/jebs.v4i8.349
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    References listed on IDEAS

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    1. Peter Wheale & David Hinton, 2007. "Ethical consumers in search of markets," Business Strategy and the Environment, Wiley Blackwell, vol. 16(4), pages 302-315, May.
    2. Sigmund Wagner-Tsukamoto, 2009. "Consumer Ethics in Japan: An Economic Reconstruction of Moral Agency of Japanese Firms – Qualitative Insights from Grocery/Retail Markets," Journal of Business Ethics, Springer, vol. 84(1), pages 29-44, January.
    3. Arzu Şener & Oya Hazer, 2008. "Values and sustainable consumption behavior of women: a Turkish sample," Sustainable Development, John Wiley & Sons, Ltd., vol. 16(5), pages 291-300.
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